Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Data Presentation, Power BI, Data Literacy, Strategic Decision-Making, Interactive Data Visualization, Tableau Software, Storytelling, Data-Driven Decision-Making, Executive Presence, User Feedback, Data Visualization, Data Visualization Software, Presentations, Constructive Feedback, Analytics, Customer Insights, Data Structures
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Customer Relationship Management, Digital Marketing Campaigns, Digital Marketing, Online Advertising, Email Marketing, Campaign Planning, Marketing Strategies, Marketing Planning, Social Media, Social Media Strategy, Social Media Campaigns, Keyword Research, Digital Brand Strategy, Social Media Marketing, Social Media Management, Marketing Channel, Strategic Marketing, Marketing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Prospecting and Qualification, Marketing Automation, Sales Process, Generative AI, AI Enablement, Sales Enablement, OpenAI, ChatGPT, Workflow Management, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Real Time Data, Digital Transformation, Looker (Software), Business Intelligence, Data Transformation, Business Intelligence Software, Google Cloud Platform, Big Data, Business Transformation, Cloud Storage, Analytics, Data Storage, Data Storage Technologies, Dataflow, Data Pipelines, Data-Driven Decision-Making, Data Management
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Social Media Analytics, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Social Sciences, Research, Data Collection, AI Personalization, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Extract, Transform, Load, Media and Communications, Scripting, Psychology
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Storage, Query Languages, Data Import/Export, Analytics, Data Science, Data Analysis
Beginner · Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Technology Solutions, Customer Analysis, Sales Presentations, Customer Insights, Market Research, Ideation, User Feedback, Presentations, Interviewing Skills
Beginner · Course · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Campaigns, Target Market, Advertising Campaigns, Social Media, Social Media Marketing, Social Media Management, Advertising, Social Media Content, Online Advertising, Digital Advertising, Videography, Web Presence
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Meta Ads Manager, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, User Provisioning, Security Controls, Marketing Analytics, Online Advertising, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Pandas (Python Package), NumPy, Data Structures, Data Import/Export, Data Manipulation, Data Wrangling, Data Processing, Data Cleansing, Statistical Methods, Statistical Analysis, Numerical Analysis, Data Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Interactive Data Visualization, Plot (Graphics), Data Preprocessing, Statistical Visualization, E-Commerce, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Computer Graphics, Descriptive Statistics, Data Analysis, Graphing, Layout Design, Data Visualization, Python Programming
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Data Literacy, Spreadsheet Software, Data Visualization Software, Data Analysis, Data Management, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours