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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Machine Learning and Human Learning

    Skills you'll gain: Education Software and Technology, Supervised Learning, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, Data Mining, Learning Theory, Human Computer Interaction, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Crafting Business Presentations, Proposals, Crisis Comms

    Skills you'll gain: Proposal Writing, Business Communication, Business Writing, Writing, Crisis Management, Persuasive Communication, Strategic Communication, Corporate Communications, Verbal Communication Skills, Sales Presentations, Presentations, Public Speaking, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos de analítica de datos educativos

    Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Higher Education, Digital pedagogy, Data Storytelling, Learning Management Systems, Analytics, Looker (Software), Data Analysis, Responsible AI, Personally Identifiable Information, Data Management, Data Visualization Software, Data Governance, Data Quality, Information Privacy, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Practice Exam for Tableau Certified Data Analyst

    Skills you'll gain: Tableau Software, Data Storytelling, Data Visualization Software, Data Analysis, Dashboard, Business Intelligence, Interactive Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sapienza University of Rome

    Macroeconomic Financial Accounts

    Skills you'll gain: Financial Systems, Financial Data, Financial Policy, Financial Market, International Finance, Finance, Accounting, Banking, Economics, Financial Analysis, Microsoft Excel, Spreadsheet Software, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, Scripting, R Programming, Predictive Analytics, Data Science, Advanced Analytics, Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Data Cleansing, Risk Modeling, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cómo crear medios imprimibles en Canva

    Skills you'll gain: Brochures, Canva (Software), Graphic Design, Marketing Collateral, Marketing Materials, Presentations, Promotional Materials, Design, Design Elements And Principles, Content Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Bases de Datos SQL en Azure

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Microsoft SQL Servers, SQL, Database Management, Databases, Data Integration, Managed Services, Data Migration, Cloud Services

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea un Mood Board con Canva

    Skills you'll gain: Canva (Software), Storyboarding, Color Theory, Graphic Design, Graphic and Visual Design, Organizational Skills, Design, Storytelling, Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Mejores prácticas para el procesamiento de datos en Big Data

    Skills you'll gain: Databricks, Real Time Data, PySpark, Apache Hive, Apache Spark, Big Data, Data Processing, SQL, Data Manipulation, Pandas (Python Package)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Moneyball and Globalization

    Skills you'll gain: Labor Relations, Labor Law, World History, Economic Development, Socioeconomics, Economics, Global Marketing, International Relations, Business Economics, Demography, Market Opportunities, Cultural Diversity, Culture, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 4

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Time Series Analysis and Forecasting, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Machine Learning and Human Learning: University of Illinois Urbana-Champaign
  • Crafting Business Presentations, Proposals, Crisis Comms: Coursera
  • Fundamentos de analítica de datos educativos: Pontificia Universidad Católica del Perú
  • Practice Exam for Tableau Certified Data Analyst: SkillUp
  • Macroeconomic Financial Accounts: Sapienza University of Rome
  • Scripting with Alteryx: Python and R for Advanced Workflows: Coursera
  • Cómo crear medios imprimibles en Canva: Coursera
  • Bases de Datos SQL en Azure: Coursera
  • Crea un Mood Board con Canva: Coursera
  • Mejores prácticas para el procesamiento de datos en Big Data: Coursera

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