Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Presentation, Verbal Communication Skills, Presentations, Dashboard, Infographics, Storytelling, Data Visualization Software, Persuasive Communication, Communication, Non-Verbal Communication, Target Audience, Decision Making
Intermediate · Course · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Intrusion Detection and Prevention, Model Evaluation, Incident Response, Threat Detection, Endpoint Detection and Response, Computer Security Incident Management, Cyber Threat Hunting, Distributed Denial-Of-Service (DDoS) Attacks, Cybersecurity, Anomaly Detection, Cyber Security Strategy, Threat Management, Continuous Monitoring, Cyber Security Policies, Security Management, System Monitoring, AI Security, Virtual Machines, Network Analysis, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Project Management Software, Dashboard, Project Management, Calendar Management, Collaborative Software, Milestones (Project Management)
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Financial Modeling, Descriptive Statistics, Data Literacy, Financial Forecasting, Reconciliation, Financial Analysis, A/B Testing, Portfolio Risk, Model Evaluation, Data Cleansing, Decision Tree Learning, Regression Analysis, Exploratory Data Analysis, Predictive Modeling, Data Analysis, Risk Analysis, Risk Management, R Programming, Statistical Analysis, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Pinterest, Marketing, Social Media Marketing, Business Marketing, Online Advertising, Small Business Accounting, User Accounts, Driving engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Ethics, Business Ethics, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents, Data Governance
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Scheduling, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Sustainable Business, Driving engagement, Live Streaming, Promotions and Campaigns
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Interface (UI), User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Interface and User Experience (UI/UX) Design, User Experience Design, UI Components, Visualization (Computer Graphics), User Centered Design
Beginner · Guided Project · Less Than 2 Hours
SAE Institute México
Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Management, Release Management, Revenue Management
Beginner · Course · 1 - 4 Weeks