Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Analysis, Analytical Skills, Data Management, Exploratory Data Analysis, Statistical Reporting, Data Modeling, Data Presentation, Descriptive Analytics, Data Collection, Statistical Modeling, Data Validation, Statistical Inference, Communication Strategies, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Personalized Service, Customer Communications Management, Web Presence, Drive Engagement, Branding, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Crisis Management, Strategic Communication, Communication Planning, Emergency Response, Corporate Communications, Contingency Planning, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Advertising Campaigns, Online Advertising, Content Creation, Graphical Tools, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Graphic Design, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI powered creativity, Prompt Patterns, Generative AI, Prompt Engineering, Prompt Engineering Tools, Content Creation, Graphics Software, AI literacy, Image Quality, Creative Design, Design and Product, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Responsible AI, Generative Model Architectures, Fraud detection, Generative Adversarial Networks (GANs), Financial Regulation, Bank Regulations, Financial Analysis, Risk Modeling, Financial Regulations, AI literacy, Lending and Underwriting, LLM Application, Predictive Analytics, Financial Reporting
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Generative AI, Model Evaluation, AI literacy, Data Ethics, Data Analysis, Model Training, Responsible AI, Data Literacy, Discussion Facilitation, Artificial Intelligence, Big Data, Predictive Modeling, Machine Learning, Social Impact
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Correlation Analysis, Predictive Modeling, Data Collection, Predictive Analytics, Regression Analysis, Data Science, Forecasting, Data Analysis, Statistical Modeling, Data Preprocessing
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Literacy, Data Analysis, Analysis, Applied Mathematics, Statistics, Computer Science
Build toward a degree
Intermediate · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Success Management, Customer Analysis, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Organizational Development, Strategic Marketing, Culture Transformation, Market Share
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Science, Data Literacy, Project Design, Data Strategy, Data Management, Business Analytics, Performance Metric, Descriptive Statistics, Machine Learning, Statistical Inference
Mixed · Course · 1 - 4 Weeks