• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, General Sales Practices, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Performance Measurement, Consumer Behaviour, Customer Analysis, Competitive Analysis, Business Strategies, Business Strategy, Needs Assessment

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Pipelines, Customer Analysis, Sales Management, Customer Engagement, Big Data, Customer Relationship Building, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Audience, Data-Driven Marketing, Customer experience improvement, Business Metrics, Analytics, AI Personalization, Consumer Behaviour, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Capstone (React App)

    Skills you'll gain: React Native, Mobile Development, GitHub, Git (Version Control System), UI/UX Strategy, Version Control, User Experience Design, User Interface (UI) Design, Wireframing, UI Components, React.js, User Flows, Data Store, Data Access, Development Environment, Data Persistence, SQL

    4.8
    Rating, 4.8 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Data-Driven Leadership: Capstone Project

    Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, Leadership Studies, Data Literacy, Organizational Leadership, Strategic Leadership, Leadership, Decision Making, Organizational Effectiveness, Digital Transformation, Leadership and Management, Leadership Development, Data Quality, Professional Development, Agile Methodology, Storytelling, Organizational Structure, Portfolio Management, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Organizations of the Future

    Skills you'll gain: Diversity and Inclusion, Stakeholder Management, Organizational Structure, Organizational Leadership, Organizational Effectiveness, Organizational Development, Culture Transformation, Diversity Awareness, Workforce Development, Organizational Strategy, Organizational Change, Strategic Leadership, Business Transformation, Stakeholder Engagement, Human Resource Strategy, Stakeholder Analysis, Workforce Planning, Workforce Management, Innovation, Change Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Management

    Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Competitive Intelligence, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Analysis, Business Analysis, Supplier Management, Supplier Relationship Management, Continuous Monitoring, Market Dynamics, Contingency Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets III: Input Markets and Promoting Efficiency

    Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policy, and Social Studies, Economics, Revenue Management, Business Economics, Policy Analysis, Research, and Development, Social Sciences, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Business Strategy, Benefits Administration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IBM

    IBM Data Privacy for Information Architecture

    Skills you'll gain: Information Privacy, Data Governance, Law, Regulation, and Compliance, Personally Identifiable Information, General Data Protection Regulation (GDPR), Data Security, Data Management, Data Architecture, Data Strategy, Metadata Management, Data Processing, Security Controls

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Scrum Alliance

    AI for Product Owners

    Skills you'll gain: AI Product Strategy, Responsible AI, Prompt Engineering, User Story, Data Ethics, Agile Product Development, AI Enablement, Agile Methodology, Scrum (Software Development), Backlogs, Artificial Intelligence, AI Workflows, Product Requirements, Product Management, Product Strategy, Customer experience improvement, Estimation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Administración ágil de proyectos

    Skills you'll gain: Project Portfolio Management, Agile Methodology, Agile Project Management, Program Management, Organizational Strategy, Project Management Institute (PMI) Methodology, Project Management, Leadership and Management, Organizational Change, Organizational Development, Business Transformation, Leadership, Kanban Principles, Governance, Portfolio Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Microsoft

    Ethical and Regulatory Implications of Generative AI

    Skills you'll gain: Regulatory Compliance, Compliance Management, Compliance Training, Responsible AI, Regulatory Requirements, Law, Regulation, and Compliance, Generative AI, Data Ethics, Governance, AI literacy, Regulatory Affairs, Internal Controls, Risk Analysis, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Tableau Software, Data Storytelling, Dashboard, Data Presentation, Dashboard Creation, Interactive Data Visualization, Data Visualization Software, Geospatial Information and Technology, Data Visualization, Forecasting, Spatial Data Analysis, Time Series Analysis and Forecasting, Statistical Visualization, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Color Theory, Business Analytics, Marketing Analytics, Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

1…299300301…519

In summary, here are 10 of our most popular marketing strategy courses

  • Sales mindset y análisis de mercado: UBITS
  • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
  • Capstone (React App): Meta
  • Data-Driven Leadership: Capstone Project: University of Glasgow
  • Organizations of the Future: IIMA - IIM Ahmedabad
  • Strategic Management: Fundação Instituto de Administração
  • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester
  • IBM Data Privacy for Information Architecture: IBM
  • AI for Product Owners: Scrum Alliance
  • Administración ágil de proyectos: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok