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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Data Understanding and Visualization

    Skills you'll gain: Matplotlib, Statistical Visualization, Seaborn, Data Visualization, Exploratory Data Analysis, Data Presentation, Plot (Graphics), Data Visualization Software, Descriptive Statistics, Data Storytelling, Pandas (Python Package), Statistical Methods, Data Analysis, Statistics, Statistical Analysis, Data Manipulation, Box Plots, Scatter Plots, Correlation Analysis, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Get Started with Facebook Messenger for a Business

    Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Sales Teams

    Skills you'll gain: Responsible AI, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Intereses del usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Create a Facebook Business Manager Account

    Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    From Data to Insights with Google Cloud 日本語版

    Skills you'll gain: Google Cloud Platform, Big Data, SQL, Dashboard, Data Transformation, Applied Machine Learning, Data Visualization Software, Data Cleansing, Machine Learning, Data Access, Data Preprocessing, Model Evaluation, Data Processing, Analytics, Data Analysis, Data Integration, Test Data, Exploratory Data Analysis, Data Quality, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Board Infinity

    ISTQB Usability Tester Certification Preparation

    Skills you'll gain: Usability Testing, Usability, Human Centered Design, Software Testing, Human Factors, User Acceptance Testing (UAT), Human Computer Interaction, Software Quality (SQA/SQC), Survey Creation, Test Planning, Technical Communication, User Experience Design, User Interface (UI), User Research, UI/UX Research, Web Content Accessibility Guidelines, Persona (User Experience), User Experience, Risk Management Framework, Stakeholder Engagement

    3.1
    Rating, 3.1 out of 5 stars
    ·
    10 reviews

    Advanced · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Data Analysis with Pivot Tables: Build & Automate

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Analysis, Data Visualization Software, Data Security, Data Integrity, Automation

    5
    Rating, 5 out of 5 stars
    ·
    29 reviews

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Big Data Processing Using Hadoop

    Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Analytics, Data Science, Databases, SQL, Query Languages, Data Manipulation, Java, Data Structures, Distributed Computing, Performance Tuning, Software Architecture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Machine Learning and Human Learning

    Skills you'll gain: Education Software and Technology, Supervised Learning, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, Data Mining, Learning Theory, Human Computer Interaction, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Launching Your Music Career

    Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Recruitment Strategies, Professional Networking, Relationship Building, Value Propositions, Growth Strategies, Marketing Strategies, Branding, Target Market

    Intermediate · Course · 1 - 3 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Probability and Statistics

    Skills you'll gain: Data Analysis, Statistical Analysis, Data Visualization, Predictive Modeling, Applied Mathematics

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Understanding and Visualization: University of Colorado Boulder
  • Get Started with Facebook Messenger for a Business : Coursera
  • GenAI for Sales Teams: Coursera
  • Intereses del usuario típico en Facebook: Coursera
  • How to Create a Facebook Business Manager Account: Coursera
  • From Data to Insights with Google Cloud 日本語版: Google Cloud
  • ISTQB Usability Tester Certification Preparation: Board Infinity
  • Data Analysis with Pivot Tables: Build & Automate: EDUCBA
  • Big Data Processing Using Hadoop: Johns Hopkins University
  • Machine Learning and Human Learning: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

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Social Media Marketing (9)
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