• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Marketing Effectiveness, Content Optimization, Customer Insights, Advertising, Brand Strategy, Customer Relationship Building, Market Analysis, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Exploratory Data Analysis for the Public Sector with ggplot

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Statistical Analysis, Histogram, Tidyverse (R Package), Public Administration, Statistical Programming, Trend Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    7-Day Personal Branding Challenge: Get Paid to Be You

    Skills you'll gain: Content Creation, Target Audience, Web Presence, Storytelling, Brand Strategy, Branding, Social Media Content, Social Media, Brand Marketing, Content Development and Management, Brand Awareness, Social Media Marketing, Brand Management, Digital Brand Strategy, Content Strategy, Value Propositions, Communication, Diversity and Inclusion

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    التركيز على العملاء وأثر ذلك على الربحية

    Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Strategic Marketing, Customer Insights, Customer Relationship Building, Customer Relationship Management, Customer Engagement, Market Dynamics, Digital Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Statistics For Data Science

    Skills you'll gain: Correlation Analysis, Probability & Statistics, Statistical Methods, Statistics, Statistical Analysis, Data Analysis, Sampling (Statistics), Data Science, Probability Distribution, Descriptive Statistics, Statistical Inference

    4
    Rating, 4 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Foundations of Hotel Budgeting and Forecasting

    Skills you'll gain: Advanced Analytics, Budget Management, Hotel And Restaurant Management, Hospitality Management, Budgeting, Financial Forecasting, Hospitality, Variance Analysis, Forecasting, Hotel Operations, Operating Budget, Corporate Sustainability, Revenue Management, Sustainable Business, Financial Analysis, Performance Analysis, Sustainability Reporting, Analysis, Performance Metric, Strategic Decision-Making

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Planning, Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Communication Strategies, Owned Media, Plan Execution, Marketing, Public Relations, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Ball State University

    Introduction to Programming

    Skills you'll gain: Program Development, Data Analysis, Programming Principles, Statistical Analysis, Computer Programming, Analytics, Python Programming, Natural Language Processing, Text Mining, NumPy, Data Processing, Code Reusability, Mathematical Software, Computational Logic

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Analyzing and Visualizing Data the Google Way

    Skills you'll gain: Google Sheets, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Google Workspace, Google Cloud Platform, Data-Driven Decision-Making, Data Integration, Data Manipulation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Management

    Skills you'll gain: Security Management, Cyber Governance, IT Management, Cybersecurity, Cyber Security Strategy, Cyber Risk, Security Strategy, Key Performance Indicators (KPIs), Leadership and Management, Internal Communications, Leadership, Communication Planning, Performance Metric, Program Management, Risk Management, Risk Management Framework, Corporate Communications, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Midjourney for Beginners: Craft an Exquisite Piece of AI Art

    Skills you'll gain: AI powered creativity, Prompt Patterns, Generative AI, Prompt Engineering, Prompt Engineering Tools, Content Creation, Graphics Software, AI literacy, Image Quality, Creative Design, Design and Product, Marketing Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Business Modeling Tools

    Skills you'll gain: Regression Analysis, Data-Driven Decision-Making, Data Modeling, Business Modeling, Business Analytics, Statistical Analysis, Statistical Methods, Spreadsheet Software, Analysis, Forecasting, Data Analysis, Microsoft Excel, Data Analysis Software, Predictive Modeling, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

1…289290291…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok