• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Circular Product Design Frameworks and Certifications

    Skills you'll gain: Sustainable Design, Human Centered Design, Environmental Regulations, Sustainability Standards, Design Thinking, Sustainable Business, Product Development, Product Design, Corporate Sustainability, Product Lifecycle Management, Regulatory Requirements, Design Strategies, Design Research

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain

    Skills you'll gain: Digital Transformation, Blockchain, Data Ethics, Emerging Technologies, Artificial Intelligence, Digital Assets, Artificial Neural Networks, Social Media, Business Modeling, Web Development, Deep Learning, Persuasive Communication, Human Computer Interaction, Algorithms, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos de analítica de datos educativos

    Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Analytics, Looker (Software), Data Analysis, Responsible AI, Data Management, Pivot Tables And Charts, Data Visualization Software, Information Privacy, Strategic Decision-Making, Informed Consent

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Analytics Project Ideation

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Customer Analysis, A/B Testing, Data Mining, Business Analysis, Analytical Skills, Ideation, Advanced Analytics, Applied Machine Learning, Process Mapping, Problem Solving, Critical Thinking

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Write Blog Posts With Outranking: Rank Articles With AI

    Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Web Content, Content Development and Management, Content Creation, Content Strategy, AI Enablement, Editing, Generative AI, Writing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    PHP Mastery: Build Web Apps

    Skills you'll gain: PHP (Scripting Language), Model View Controller, Restful API, Web Development, Object-Relational Mapping, Web Applications, Full-Stack Web Development, Development Environment, Software Testing, Back-End Web Development, Application Frameworks, Database Management, Application Security, Authentications, Authorization (Computing), Package and Software Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    H2O.ai

    H2O ai Large Language Models (LLMs) - Level 1

    Skills you'll gain: Large Language Modeling, Artificial Neural Networks, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Generative Model Architectures, Natural Language Processing, Transfer Learning

    3.2
    Rating, 3.2 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Advanced Usability and Accessibility Practices

    Skills you'll gain: Usability Testing, Usability, User Acceptance Testing (UAT), Surveys, Software Testing, Human Computer Interaction, User Research, UI/UX Research, User Experience Design, Software Quality (SQA/SQC)

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Aprovechar el Diseño para Detectar Oportunidades de Negocio

    Skills you'll gain: Project Portfolio Management, Design Thinking, Risk Management, Strategic Thinking, Market Opportunities, Business Modeling, Design Strategies, Business Architecture, Human Centered Design, Innovation, Customer experience strategy (CX), Creativity, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI in Finance

    Skills you'll gain: Responsible AI, Fraud detection, Financial Analysis, Risk Modeling, Financial Regulations, Lending and Underwriting

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research & business intelligence mastery
market research methods and data analysis certificate
market research and analysis for tech industries
market research: analyze, apply & evaluate
market research: analyze, forecast & apply
market research essentials for marketing management
1…284285286…338

In summary, here are 10 of our most popular market research courses

  • Hábitos do Consumidor: Fundação Instituto de Administração
  • Circular Product Design Frameworks and Certifications: University of Colorado Boulder
  • Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain: University of California, Davis
  • Fundamentos de analítica de datos educativos: Pontificia Universidad Católica del Perú
  • Analytics Project Ideation: University of Minnesota
  • Cultura e Consumo no Marketing Digital: Fundação Instituto de Administração
  • Write Blog Posts With Outranking: Rank Articles With AI: Coursera
  • PHP Mastery: Build Web Apps: Board Infinity
  • H2O ai Large Language Models (LLMs) - Level 1: H2O.ai
  • Advanced Usability and Accessibility Practices: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok