• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • G

    Goldman Sachs

    Fundamentos de la Financiación con Goldman Sachs 10,000 Women

    Skills you'll gain: Grant Applications, Entrepreneurship, Business Strategy, Financial Analysis, Business Development, Finance, Loans, Fundraising, Growth Strategies, Financial Management, Stakeholder Communications, Financial Planning

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    16 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Strategic AI Governance

    Skills you'll gain: Responsible AI, Threat Modeling, MLOps (Machine Learning Operations), Security Testing, Secure Coding, Cost Management, Data Ethics, Data Governance, Experimentation, Prompt Engineering, Application Security, CI/CD, Automation, Financial Forecasting, Compliance Management, Governance, Technical Documentation, Vulnerability Assessments, Risk Management, Stakeholder Communications

    Intermediate Ā· Specialization Ā· 3 - 6 Months

  • U

    University of California, Davis

    Digital Innovation: How to Build Digital Processes

    Skills you'll gain: Innovation, Digital Transformation, Digital Communications, Business Transformation, Data Storage, Fundraising and Crowdsourcing, Social Impact, Computational Thinking, Artificial Intelligence, Media Strategy, Information Privacy, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    10 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • H

    HubSpot Academy

    Gestión de clientes potenciales con Hubspot

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Service Level Agreement, Sales Pipelines, Sales Process, Workflow Management, Prospecting and Qualification, Customer Acquisition Management, Marketing Automation, Dashboard, Email Marketing, Performance Measurement, Prioritization

    Beginner Ā· Course Ā· 1 - 3 Months

  • G

    Google Cloud

    IA generativa: explora el panorama

    Skills you'll gain: Responsible AI, Google Gemini, Generative AI, Google Cloud Platform, AI Product Strategy, AI Enablement, Cloud Platforms, Artificial Intelligence, No-Code Development, MLOps (Machine Learning Operations), Business Requirements

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    6 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Prototyping, Market Research, Ideation, Target Market, Product Requirements, Wireframing, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    12 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • A

    AI Business School

    Practical AI and prompting for management professionals

    Skills you'll gain: Prompt Engineering, Generative AI, Sales, Sales Enablement, AI Personalization, Large Language Modeling, ChatGPT, AI Enablement, Workflow Management, Artificial Intelligence, Ideation, Innovation, Business Transformation, Content Creation, Key Management

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • F

    Fractal Analytics

    Data Frameworks for Generative AI

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Enterprise Architecture, AI Enablement, Metadata Management, Data Science, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    7 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • 2

    28DIGITAL

    Becoming a Cybersecurity Consultant

    Skills you'll gain: Cybersecurity, Computer Security, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Security Policies, Threat Management, Cyber Risk, Threat Detection, Cyber Security Assessment, Network Security, Application Security, Risk Management, Data Security, Information Privacy, Vulnerability Assessments, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    12 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • A

    Arizona State University

    Putting it All Together: Problem-Solve Like an Entrepreneur

    Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Research, User Feedback, Business Modeling, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    19 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Promotional Strategies, Customer Insights, Online Advertising, Advertising, Marketing Materials, Digital Advertising, Marketing, Performance marketing, Content Creation, Marketing Budgets, Video Production

    Beginner Ā· Course Ā· 1 - 3 Months

  • O

    O.P. Jindal Global University

    The Making of US Foreign Policy

    Skills you'll gain: International Relations, Public Policies, Political Sciences, Diplomacy, Economics, World History, Economic Development, Policy Development, Policy Analysis, Public Affairs, Technology Strategies, Public Safety and National Security, Governance, Security Strategy, Strategic Partnership

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    10 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

1…283284285…421

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentos de la Financiación con Goldman Sachs 10,000 Women:Ā Goldman Sachs
  • Strategic AI Governance:Ā Coursera
  • Digital Innovation: How to Build Digital Processes:Ā University of California, Davis
  • Gestión de clientes potenciales con Hubspot:Ā HubSpot Academy
  • IA generativa: explora el panorama:Ā Google Cloud
  • Managing the New Product Development Process:Ā University of Colorado Boulder
  • Practical AI and prompting for management professionals:Ā AI Business School
  • Data Frameworks for Generative AI:Ā Fractal Analytics
  • Becoming a Cybersecurity Consultant:Ā 28DIGITAL
  • Putting it All Together: Problem-Solve Like an Entrepreneur:Ā Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok