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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    The Data Driven Manager

    Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Correlation Analysis, Data Analysis, Probability Distribution, Statistical Software, Statistics, Statistical Analysis, Estimation, R (Software), Data Visualization, Risk Analysis, Probability, Statistical Methods, R Programming, Return On Investment, Probability & Statistics, Problem Solving

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Управление анализом данных

    Skills you'll gain: Data Presentation, Statistical Reporting, Data Collection, Data Analysis, Data Management, Analytical Skills, Management Reporting, Exploratory Data Analysis, Data Modeling, Coordination, Statistical Modeling, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Mixed · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Advanced IoT Systems Integration and Industrial Applications

    Skills you'll gain: Internet Of Things, Advanced Analytics, Big Data, IT Security Architecture, Data-Driven Decision-Making, Robotics, Automation, Real Time Data, Emerging Technologies, Interoperability, Data Security, Integration Testing, Cloud Services, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    UX Design: Research, Prototyping, Accessible Interactions

    Skills you'll gain: UI/UX Research, User Interface (UI) Design, Design Research, Prototyping, Usability, Figma (Design Software), Web Content Accessibility Guidelines, User Experience Design, Interactive Design, User Centered Design, Mockups, Usability Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Streamlined Project Management with Trello: AI Integration

    Skills you'll gain: Workflow Management, Go To Market Strategy, Scheduling, Organizational Skills, Marketing, AI Enablement, Content Creation, Project Management, Digital Marketing, ChatGPT, Marketing Strategy and Techniques, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Risk Management Essentials

    Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management Framework, Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, Generative AI, AI Enablement, Compliance Management, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation, Artificial Intelligence, Continuous Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Data Analysis and Visualization with Microsoft Excel

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Excel Formulas, Data Transformation, Data Presentation, Microsoft Excel, Data Visualization, Sampling (Statistics), Dashboard, Data Visualization Software, Spreadsheet Software, Report Writing, Pivot Tables And Charts, Data Analysis, Statistical Analysis, Data Cleansing, Microsoft Office, Geospatial Mapping, Microsoft 365, Productivity Software

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad de los Andes

    Integración y preparación de datos

    Skills you'll gain: Data Integration, Data Literacy, Data Quality, Exploratory Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Data Manipulation, Jupyter, Data Compilation, Data Visualization, Data Analysis, Data-Driven Decision-Making, Data Science, Data Management, Pandas (Python Package), Predictive Modeling, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Analysis in Python: Using Pandas DataFrames

    Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Visualization, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Data Visualization Software, Data Preprocessing, Exploratory Data Analysis, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Python for Beginners: Variables and Strings

    Skills you'll gain: Data Import/Export, Data Analysis, Data Visualization, Programming Principles, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    58 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • The Data Driven Manager: University of Colorado Boulder
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Управление анализом данных: Johns Hopkins University
  • Advanced IoT Systems Integration and Industrial Applications: LearnQuest
  • UX Design: Research, Prototyping, Accessible Interactions: Coursera
  • Streamlined Project Management with Trello: AI Integration: Coursera
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • GenAI for Risk Management Essentials: Coursera
  • Data Analysis and Visualization with Microsoft Excel: Logical Operations
  • Integración y preparación de datos: Universidad de los Andes

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