• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Technical Communication and Artificial Intelligence

    Skills you'll gain: Technical Communication, Technical Writing, Technical Documentation, Writing and Editing, Writing, Communication, Report Writing, Organizational Structure, Proposal Development, Artificial Intelligence, Procedure Development, Training Programs, Target Audience, Generative AI, Self-Awareness

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Understanding Large Language Models in Business

    Skills you'll gain: Large Language Modeling, LLM Application, OpenAI API, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Backend Development: Node.js, Express, MongoDB & REST APIs

    Skills you'll gain: Node.JS, Server Side, MongoDB, Back-End Web Development, Restful API, Web Applications, Web Development, JavaScript Frameworks, Database Management, Application Programming Interface (API), Software Architecture, NoSQL, Web Servers, Authentications, Application Security, Middleware, Performance Tuning, Authorization (Computing), Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    الأسواق المالية

    Skills you'll gain: Investment Banking, Financial Market, Risk Management, Corporate Finance, Financial Regulation, Securities (Finance), Capital Markets, Finance, Market Dynamics, Financial Services, Behavioral Economics, Investments, Banking, Portfolio Management, Underwriting, Insurance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Negotiation

    Skills you'll gain: Negotiation, Conflict Management, Communication, Contingency Planning, Active Listening, Strategic Thinking, Planning, Empathy, Research, Analysis, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    SEO Audits: Find & Fix Common Website SEO Issues

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Auditing, Content Strategy, Web Analytics, Content Performance Analysis, Technical Support, Extensible Markup Language (XML)

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Econometrics - Theory and Practice

    Skills you'll gain: Econometrics, Regression Analysis, Probability & Statistics, Statistical Modeling, Statistical Analysis, Correlation Analysis, Time Series Analysis and Forecasting, Economics, Statistical Inference, Probability Distribution, Logistic Regression, Model Evaluation

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    AI and the Illusion of Intelligence

    Skills you'll gain: Artificial Intelligence, Large Language Modeling, Natural Language Processing, Theoretical Computer Science, Human Learning, Statistical Analysis, Artificial Neural Networks, Computational Thinking, Human Computer Interaction, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Habilitación de ventas

    Skills you'll gain: Sales Enablement, Prospecting and Qualification, Sales Strategy, Sales, Target Audience, Sales Process, Customer Success Management, Content Strategy, Content Creation, Service Level Agreement, Meeting Facilitation, Goal Setting, Business Writing

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    دليل الاستثمار | Investment Guide

    Skills you'll gain: Financial Market, Investments, Financial Planning, Financial Services, Finance, Return On Investment, Financial Analysis, Risk Management

    5
    Rating, 5 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    Designing User Interfaces and User Interactions

    Skills you'll gain: User Experience, Information Architecture, User Experience Design, Interaction Design, User Flows, Persona (User Experience), Usability, User Centered Design, User Interface (UI) Design, Wireframing, User Research, Conceptual Design, Persona Development, Mockups, Ideation

    Beginner · Course · 1 - 3 Months

1…280281282…373

In summary, here are 10 of our most popular market research courses

  • Mercadeo analítico: University of Virginia
  • Technical Communication and Artificial Intelligence: Minnesota State University, Mankato
  • Understanding Large Language Models in Business: Coursera
  • Backend Development: Node.js, Express, MongoDB & REST APIs: Board Infinity
  • الأسواق المالية: Yale University
  • Negotiation : Arizona State University
  • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
  • Econometrics - Theory and Practice: O.P. Jindal Global University
  • AI and the Illusion of Intelligence: Copenhagen Business School
  • Habilitación de ventas: HubSpot Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok