• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    372 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Snowflake

    Intro to Snowflake for Devs, Data Scientists, Data Engineers

    Skills you'll gain: Data Engineering, Data Manipulation, Data Warehousing, Cloud Development, SQL, Data Pipelines, Extract, Transform, Load, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC), Stored Procedure, Data Storage, Database Management, Generative AI, Data Science, Data Import/Export, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    216 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Decentralized Finance (DeFi) Deep Dive

    Skills you'll gain: Loans, Lending and Underwriting, Blockchain, Commercial Lending, Derivatives, FinTech, Market Liquidity, Financial Trading, Securities (Finance), Digital Assets, Liquidation, Transaction Processing, Asset Management, Arbitration, Portfolio Management, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    312 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Data Analysis Using Pyspark

    Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    315 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • O

    Oracle

    Oracle Cloud Infrastructure Foundations

    Skills you'll gain: Oracle Cloud, Oracle Databases, Identity and Access Management, Cloud Computing Architecture, Cloud Infrastructure, Database Application, Cloud Security, Data Storage, Computing Platforms, Cloud Storage, Cloud Computing, Infrastructure As A Service (IaaS), Virtual Networking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    240 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Technical University of Munich (TUM)

    Basics of Cost Accounting: Product Costing

    Skills you'll gain: Cost Accounting, Management Accounting, Cost Management, Accounting, Product Planning, Resource Allocation, Depreciation, Production Process, Financial Accounting, Operating Expense

    4.7
    Rating, 4.7 out of 5 stars
    ·
    213 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Georgia Institute of Technology

    System Issues in Cloud Computing

    Skills you'll gain: Cloud Applications, Cloud-Native Computing, Software-Defined Networking, Virtual Networking, Cloud Deployment, Cloud Computing, Cloud Infrastructure, Distributed Computing, Application Development, Cloud Management, Virtualization, Virtual Machines, Network Performance Management, Data Store, Software Systems, Multi-Tenant Cloud Environments, Network Monitoring, Network Infrastructure, Data Centers, Network Architecture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    407 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Core 1: Hardware and Network Troubleshooting

    Skills you'll gain: Hardware Troubleshooting, Network Troubleshooting, Network Infrastructure, Computer Hardware, Computer Networking, Technical Support and Services, General Networking, Network Administration, End User Training and Support, Software-Defined Networking, Technical Support, Networking Hardware, System Support, System Configuration, Peripheral Devices, Data Storage, Information Technology, Configuration Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    202 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Expressway to Data Science: Python Programming

    Skills you'll gain: Matplotlib, Seaborn, Plot (Graphics), Pandas (Python Package), NumPy, Data Visualization Software, Data Visualization, Programming Principles, Computer Programming, Histogram, Package and Software Management, Data Import/Export, Scripting, Scripting Languages, Data Manipulation, Python Programming, Data Science, Data Structures, Software Engineering

    4.7
    Rating, 4.7 out of 5 stars
    ·
    313 reviews

    Beginner · Specialization · 1 - 3 Months

  • I

    IBM

    Generative AI: Business Transformation and Career Growth

    Skills you'll gain: Generative AI, AI Product Strategy, Leadership and Management, AI Enablement, Business Leadership, Prompt Engineering, Content Creation, Business Transformation, New Business Development, Responsible AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    253 reviews

    Beginner · Course · 1 - 4 Weeks

1…277278279…834

In summary, here are 10 of our most popular brand management courses

  • Estrategia de precios: IE Business School
  • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
  • Intro to Snowflake for Devs, Data Scientists, Data Engineers: Snowflake
  • Decentralized Finance (DeFi) Deep Dive: Duke University
  • Product Management For UX People: Packt
  • Data Analysis Using Pyspark: Coursera
  • Oracle Cloud Infrastructure Foundations: Oracle
  • Basics of Cost Accounting: Product Costing: Technical University of Munich (TUM)
  • System Issues in Cloud Computing: Georgia Institute of Technology
  • Core 1: Hardware and Network Troubleshooting: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok