• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Enterprise Data Architecture and Operations

    Skills you'll gain: Extract, Transform, Load, Data Architecture, Enterprise Architecture, Data Migration, Data Modeling, Database Architecture and Administration, Enterprise Modeling, Data Management, Data Processing, Data Storage, Data Governance, Data Integration, Software Architecture, Application Frameworks, Data Transformation, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Building Your Brand, Sustaining Growth and Networking

    Skills you'll gain: Professional Networking, Budget Management, Promotions and Campaigns, Digital Marketing, Promotional Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Product Promotion, Brand Strategy, Business Development, Rapport Building, Brand Management, Sustainable Business, Public Relations, Music Performance, Proposal Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Product Lifecycle Management, Stakeholder Engagement, Stakeholder Communications, Product Development, Product Improvement, Sales Presentations, Innovation, Sustainable Business, Stakeholder Management, Ideation, Product Requirements, Digital Analysis, Analysis, Marketing Analytics, Customer Insights, Customer Analysis, Communication, Leadership and Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to fulfill orders on Facebook

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Order Processing, Product Marketing, Selling Techniques, Sales, Payment Processing, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Peking University

    人群与网络

    Skills you'll gain: Game Theory, Social Network Analysis, Graph Theory, Network Analysis, Computational Thinking, Market Dynamics, Web Analytics and SEO, Network Model, Social Sciences, Socioeconomics, Sociology, Market Analysis, Economics, Bidding, Behavioral Economics, Analysis, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Mixed · Course · 3 - 6 Months

  • A

    Amazon Web Services

    Skills and Best Practices for Cloud Support Associates

    Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Relationship Management, Problem Management, Verbal Communication Skills, Cloud Management, Customer Support, Amazon Web Services, Technical Support and Services, Oral Expression, Customer and Client Support, Communication, Consultative Approaches, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo Configurar una Campaña en Facebook Ads

    Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Campaign Planning, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Council on Foreign Relations

    Global Affairs Explained

    Skills you'll gain: International Relations, Diplomacy, World History, Political Sciences, Public Policies, International Finance, Economics, Policy, and Social Studies, Climate Change Programs, Public Health, Economic Development, Governance, Policy Development, Social Sciences, Environmental Issue, Socioeconomics, Policy Analysis, Research, and Development, Policy Analysis, Economics, Decision Making, Strategic Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Claves para el éxito de la transformación digital en Pymes

    Skills you'll gain: Culture Transformation, Digital Transformation, Innovation, Talent Management, Business Transformation, Process Management, Organizational Change, Change Management, Digital Marketing, Operational Efficiency, Organizational Development, Sales, Workforce Development, People Development, Sales Strategy, Technology Strategies, Business Strategy, Emerging Technologies, Leadership

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Los obstáculos y la conducción en las negociaciones

    Skills you'll gain: Negotiation, Composure, Overcoming Objections, Conflict Management, Communication Strategies, Timelines, Interpersonal Communications, Influencing, Behavior Management, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Needs Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    154 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Project Management Performance Domains

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Project Implementation, Project Performance, Stakeholder Communications, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Project Planning, Team Management, Project Management, Stakeholder Analysis, Team Performance Management, Performance Measurement, Team Building, Milestones (Project Management), Performance Metric, Plan Execution, Project Schedules, Project Coordination, Project Controls

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Market Research Analysts

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Competitive Intelligence, Responsible AI, Generative AI, Market Intelligence, Customer Insights, Market Trend, Trend Analysis, Analytics, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

1…269270271…519

In summary, here are 10 of our most popular marketing strategy courses

  • Enterprise Data Architecture and Operations: SkillUp
  • Building Your Brand, Sustaining Growth and Networking: GRAMMY GO
  • Gestão de produtos digitais: Princípios básicos modernos: University of Virginia
  • How to fulfill orders on Facebook: Coursera
  • 人群与网络: Peking University
  • Skills and Best Practices for Cloud Support Associates: Amazon Web Services
  • Cómo Configurar una Campaña en Facebook Ads: Coursera
  • Global Affairs Explained: Council on Foreign Relations
  • Claves para el éxito de la transformación digital en Pymes: Pontificia Universidad Católica de Chile
  • Los obstáculos y la conducción en las negociaciones: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok