• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAP

    Becoming an SAP Professional

    Skills you'll gain: Professional Networking, SAP Applications, SAP S/4HANA, SAP SuccessFactors, SAP Analytics Cloud, SAP Signavio, Enterprise Resource Planning, Recruitment, Interviewing Skills, Goal Setting, Training Programs

    4.7
    Rating, 4.7 out of 5 stars
    ·
    270 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    .NET FullStack Developer

    Skills you'll gain: HTML and CSS, React.js, ASP.NET, Restful API, .NET Framework, Web Applications, Web Services, Hypertext Markup Language (HTML), Object Oriented Design, Front-End Web Development, JSON, Application Development, JavaScript Frameworks, Model View Controller, Web Design and Development, Application Frameworks, Web Development Tools, Development Environment, Web Development, Cascading Style Sheets (CSS)

    4.2
    Rating, 4.2 out of 5 stars
    ·
    355 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Getting Started with Data Visualization in R

    Skills you'll gain: Rmarkdown, Data Visualization, Statistical Visualization, R (Software), Data Import/Export, Data Visualization Software, R Programming, Tidyverse (R Package), Statistical Reporting, Data Manipulation, Data Wrangling, Data Processing, File Management, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    313 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    413 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Become a Sustainable Business Change Agent

    Skills you'll gain: Sustainability Reporting, Sustainable Business, Corporate Sustainability, Organizational Change, Sustainable Development, Business Reporting, Supply Chain, Sustainable Design, Proposal Development, Stakeholder Analysis, Environmental Social And Corporate Governance (ESG), Sustainable Systems, Supply Chain Management, Sustainability Standards, Annual Reports, Performance Reporting, Leadership and Management, Performance Improvement, Stakeholder Engagement, Sales Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    373 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management - Capstone Project

    Skills you'll gain: Case Studies, Plan Execution, Peer Review, Strategic Planning, Innovation, Organizational Strategy, Business Strategies, Business Planning, Project Implementation, Business Strategy, Competitive Analysis, Business Management, Business Analysis, Strategic Thinking, Corporate Strategy, Constructive Feedback, Strategic Decision-Making, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    388 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Investment Strategies and Portfolio Analysis

    Skills you'll gain: Portfolio Management, Investment Management, Performance Measurement, Portfolio Risk, Performance Analysis, Return On Investment, Investments, Financial Market, Financial Analysis, Risk Analysis, Wealth Management, Analysis, Benchmarking

    4.2
    Rating, 4.2 out of 5 stars
    ·
    282 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Formal Financial Accounting

    Skills you'll gain: Bookkeeping, Ledgers (Accounting), Technical Accounting, Accounting, Accounting Records, Financial Accounting, General Ledger, Balancing (Ledger/Billing), Standard Accounting Practices, Financial Reporting, Inventory Accounting, Equities, Property Accounting, Balance Sheet, Fixed Asset, Depreciation, Accounts Receivable

    4.8
    Rating, 4.8 out of 5 stars
    ·
    384 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Washington

    U101: Understanding College and College Life

    Skills you'll gain: Higher Education, Learning Strategies, Student Support and Services, Academic Advising, Productivity, Time Management, Personal Development, Planning, Resourcefulness, Decision Making, Adaptability, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    510 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    335 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Demand Analytics

    Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Statistical Modeling, Marketing Analytics, Feature Engineering, Predictive Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Data Preprocessing, Exploratory Data Analysis, Scatter Plots, Model Evaluation, Data Visualization, Data Visualization Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    304 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    376 reviews

    Beginner · Course · 1 - 4 Weeks

1…266267268…834

In summary, here are 10 of our most popular brand management courses

  • Becoming an SAP Professional: SAP
  • .NET FullStack Developer: Board Infinity
  • Getting Started with Data Visualization in R: Johns Hopkins University
  • E-Marketing: University of California, Irvine
  • Become a Sustainable Business Change Agent: University of Colorado System
  • Strategic Management - Capstone Project: Copenhagen Business School
  • Investment Strategies and Portfolio Analysis: Rice University
  • Formal Financial Accounting: University of Illinois Urbana-Champaign
  • U101: Understanding College and College Life: University of Washington
  • Gestión de Marca: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok