• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    374 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    The GRC Approach to Managing Cybersecurity

    Skills you'll gain: Cyber Governance, Cyber Security Policies, Cyber Security Strategy, Security Management, Cyber Risk, Cybersecurity, Risk Management Framework, Continuous Monitoring, Security Controls, Enterprise Security, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    366 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Salesforce

    Reports, Dashboards, and Customer Success in Salesforce

    Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Operations, Customer Relationship Management (CRM) Software, Data Visualization, Customer Support, Sales Management, Customer Service, Sales Strategy, Sales Process, Business Reporting, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    273 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Ethics, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Risk Analysis, Automation, Stakeholder Management, Operations, Artificial Intelligence, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    337 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of New Mexico

    Curanderismo: Traditional Healing Using Plants

    Skills you'll gain: Cultural Diversity, Preventative Care, Health Care, Health Education, Pain Management, Nutrition and Diet, Stress Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Beginner · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Reporting extra-financier et stratégie RSE

    Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Reporting, Stakeholder Engagement, Sustainable Development, Stakeholder Analysis, Regulatory Requirements, Performance Measurement, Digital Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    El Valle de los Reyes

    Skills you'll gain: Ancient History, Art History, Environmental Resource Management, Culture, World History, Architecture and Construction, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    410 reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Spring MVC, Spring Boot and Rest Controllers

    Skills you'll gain: Model View Controller, Spring Framework, Restful API, Spring Boot, Web Services, JSON, YAML, Web Applications, Configuration Management, Angular, Java Programming, Application Frameworks, Software Architecture, Middleware, Extensible Markup Language (XML)

    4.1
    Rating, 4.1 out of 5 stars
    ·
    223 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    V

    Vanderbilt University

    Microsoft 365 Copilot: Personal Productivity for All

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, AI Enablement, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Project Management Software, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Team Management for the 6 σ Black Belt

    Skills you'll gain: Team Management, Team Building, Meeting Facilitation, Conflict Management, Team Leadership, Six Sigma Methodology, Lean Six Sigma, Discussion Facilitation, Project Management, Cross-Functional Collaboration, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    236 reviews

    Mixed · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    ChatGPT for Project Management: Execution, Tracking, Success

    Skills you'll gain: ChatGPT, Generative AI, Prompt Engineering, LLM Application, Taking Meeting Minutes, Project Management, Calendar Management, Collaborative Software, Brainstorming, Meeting Facilitation, Report Writing, Management Reporting, Document Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Saïd Business School, University of Oxford

    AI Foundations for Business Professionals

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Responsible AI, OpenAI, Artificial Neural Networks, AI Security, Data Ethics, Governance, Artificial Intelligence, ChatGPT, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, AI Product Strategy, Enterprise Risk Management (ERM), Business Ethics, Risk Management, Machine Learning, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    286 reviews

    Beginner · Specialization · 3 - 6 Months

1…264265266…834

In summary, here are 10 of our most popular brand management courses

  • Customer Value in Pricing Strategy: University of Virginia
  • The GRC Approach to Managing Cybersecurity: Kennesaw State University
  • Reports, Dashboards, and Customer Success in Salesforce: Salesforce
  • Responsible Generative AI: University of Michigan
  • Curanderismo: Traditional Healing Using Plants: University of New Mexico
  • Reporting extra-financier et stratégie RSE: ESSEC Business School
  • El Valle de los Reyes: Universitat Autònoma de Barcelona
  • Spring MVC, Spring Boot and Rest Controllers: LearnQuest
  • Microsoft 365 Copilot: Personal Productivity for All: Vanderbilt University
  • Team Management for the 6 σ Black Belt: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok