• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Integración y preparación de datos

    Skills you'll gain: Data Integration, Data Quality, Data Wrangling, Exploratory Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Data Manipulation, Jupyter, Data Visualization, Data Analysis, Feature Engineering, Data Science, Data Management, Predictive Modeling, Python Programming, Text Mining

    4.8
    Rating, 4.8 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Midjourney for Beginners: Craft an Exquisite Piece of AI Art

    Skills you'll gain: AI powered creativity, Prompt Patterns, Generative AI, Prompt Engineering, Prompt Engineering Tools, Content Creation, Graphics Software, AI literacy, Image Quality, Creative Design, Design and Product, Marketing Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Comment Utiliser Canva Pro pour Publier sur Social Media

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Social Media with Data-Driven Insights

    Skills you'll gain: Content Performance Analysis, Content Scheduling, Marketing Analytics, Social Media Analytics, Social Media Management, Analytics, Social Media Marketing, Social Media Content, Driving engagement, Social Media Campaigns, Calendar Management, Scheduling, Social Media Strategy, Campaign Management, Performance Analysis, Data-Driven Marketing, Content Strategy, Descriptive Analytics, Trend Analysis, Content Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Professional Trading: Charts, Indicators & Volatility

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Market Dynamics, Derivatives, Market Opportunities, Financial Market, Gap Analysis, Securities Trading, Risk Management Framework, Risk Management, Trend Analysis, Market Data, Market Analysis, Risk Analysis, Financial Forecasting, Forecasting, Consolidation, Histogram

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Créer un logo professionnel avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Graphic and Visual Design, Color Theory, Design, Graphic and Visual Design Software, Creative Design, User Accounts, Digital Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Social Sciences, Statistical Analysis, Statistical Software, Statistical Modeling, Correlation Analysis, Statistical Methods, Advanced Analytics, Regression Analysis, Mathematical Modeling, Data Analysis Software, Research, Model Evaluation, Data Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    إنشاء صفحة لنكدين إحترافية

    Skills you'll gain: LinkedIn, Professional Networking, Dashboard, Social Media, Social Media Content, Web Presence, Relationship Building, Professional Development, Professionalism

    4.5
    Rating, 4.5 out of 5 stars
    ·
    72 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    7-Day Personal Branding Challenge: Get Paid to Be You

    Skills you'll gain: Content Creation, Target Audience, Web Presence, Storytelling, Brand Strategy, Branding, Social Media Content, Social Media, Brand Marketing, Content Development and Management, Brand Awareness, Social Media Marketing, Brand Management, Digital Brand Strategy, Content Strategy, Value Propositions, Communication, Diversity and Inclusion

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Analysis and Interpretation Capstone

    Skills you'll gain: Data Storytelling, Data Presentation, Exploratory Data Analysis, Data Analysis, Data Visualization, Research Reports, Statistical Reporting, Analytical Skills, Report Writing, Data Synthesis, Data Science, Data Management, Statistical Analysis, Data Manipulation, Descriptive Analytics, Descriptive Statistics, Research Methodologies, Research, Research Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Snowflake for Beginners: Make your First Snowsight Dashboard

    Skills you'll gain: Dashboard, Dashboard Creation, Data Warehousing, Data Presentation, Relational Databases, Database Development, Data Access, Database Management, SQL, Query Languages, Data Management, Data Analysis, Data Analysis Software, Cloud Computing, Benchmarking, Market Share

    4.4
    Rating, 4.4 out of 5 stars
    ·
    56 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…258259260…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok