• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    UiPath

    RPA Basics and Introduction to UiPath

    Skills you'll gain: Robotic Process Automation, Automation, Business Process Automation, Software Development Tools, Robotics, Computing Platforms, Package and Software Management, User Interface (UI), Software Installation, Version Control, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    409 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Change Leadership: Developing Strategic Gap Analysis in Miro

    Skills you'll gain: Gap Analysis, Change Management, Organizational Change, Strategic Planning, Business Process Reengineering, Project Management, Personal Development, Business Process, Process Mapping, Organizational Strategy, Business Strategies, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    348 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Ciberseguridad

    Skills you'll gain: IT Security Architecture, Computer Security Incident Management, Network Security, Incident Response, Cryptography, Digital Forensics, Security Requirements Analysis, Penetration Testing, Incident Management, Human Factors (Security), Threat Detection, Cloud Security, Vulnerability Assessments, Cyber Attacks, Encryption, Cybersecurity, Vulnerability Management, Exploitation techniques, Data Security, Security Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    563 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essential English for University Success

    Skills you'll gain: Learning Styles, Discussion Facilitation, Verbal Communication Skills, Public Speaking, Learning Strategies, Time Management, Communication, Writing, Honesty, Social Skills, Writing and Editing, Personal Integrity, Organizational Skills, Active Listening, Literacy, Communication Strategies, Research, Research Reports, Editing, Style Guides

    4.7
    Rating, 4.7 out of 5 stars
    ·
    344 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Full Stack Application Development Capstone Project

    Skills you'll gain: CI/CD, Continuous Integration, Continuous Deployment, Full-Stack Web Development, Application Design, Node.JS, Django (Web Framework), Back-End Web Development, Web Applications, Web Design and Development, Front-End Web Development, Restful API, Application Development, GitHub, Microservices, Web Development, Kubernetes, User Accounts, Frontend Integration, Javascript

    4.6
    Rating, 4.6 out of 5 stars
    ·
    207 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Mitigating Security Vulnerabilities on Google Cloud

    Skills you'll gain: Data Loss Prevention, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Security Awareness, Threat Management, Google Cloud Platform, Data Security, Threat Detection, Malware Protection, Continuous Monitoring, Cloud Management, IT Automation, Event Monitoring, Identity and Access Management, System Monitoring

    4.7
    Rating, 4.7 out of 5 stars
    ·
    724 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Identifying Social Entrepreneurship Opportunities

    Skills you'll gain: Social Impact, Business Modeling, Entrepreneurship, Market Opportunities, Community Development, Sustainable Business, Community and Social Work, Entrepreneurial Finance, New Business Development, Needs Assessment, Team Building, Case Studies, Innovation, Revenue Management, Team Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    347 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Strategic Communication, Content Management, Performance Reporting, Storytelling, Content Management Systems, Content Performance Analysis, Content Strategy, Report Writing, Business Reporting, Content Scheduling, Marketing Effectiveness, Media Strategy, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    240 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Fundamentals of Integrated Brand Promotion

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Marketing, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Digital Advertising, Media Strategy, Data-Driven Marketing, Case Studies, Design Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Distributed Programming in Java

    Skills you'll gain: Apache Kafka, Apache Spark, Apache Hadoop, Event-Driven Programming, Distributed Computing, Java Programming, Java, OS Process Management, Scala Programming, Servers

    4.6
    Rating, 4.6 out of 5 stars
    ·
    507 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    252 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Real Estate Transactions, Prospecting and Qualification, Sales Prospecting, Relationship Building, Prioritization, Goal Setting, Market Data, Market Analysis, Market Trend, Compensation Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    169 reviews

    Beginner · Course · 1 - 3 Months

1…253254255…834

In summary, here are 10 of our most popular brand management courses

  • RPA Basics and Introduction to UiPath: UiPath
  • Change Leadership: Developing Strategic Gap Analysis in Miro: Coursera
  • Ciberseguridad: Universidad de los Andes
  • Essential English for University Success: University of California, Irvine
  • Full Stack Application Development Capstone Project: IBM
  • Mitigating Security Vulnerabilities on Google Cloud: Google Cloud
  • Identifying Social Entrepreneurship Opportunities: Copenhagen Business School
  • Microsoft Public Relations and Communications Associate: Microsoft
  • Fundamentals of Integrated Brand Promotion: Northeastern University
  • Distributed Programming in Java: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok