Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Minnesota State University, Mankato
Skills you'll gain: Competitive Analysis, Brand Strategy, Brand Marketing, Target Audience, Branding, Brand Awareness, Brand Management, Target Market, Brand Loyalty, Strategic Marketing, Market Analysis, Marketing Strategies, Value Propositions, Strategic Communication, Marketing, Marketing Strategy and Techniques, Marketing Planning, Gap Analysis, Strategic Decision-Making, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Keyword Research, Search Engine Optimization, Generative AI, AI Integrations
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Project Documentation, Organizational Skills, Document Management, Content Management Systems, Collaboration, Productivity Software, Project Management Software, Workflow Management, Content Development and Management, Digital Publishing, Information Architecture, Data Management, Content Creation, Cloud Platforms
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Graphic Design, Logo Design, Graphic and Visual Design Software, Graphics Software, Graphic and Visual Design, Creative Design, Multimedia
Beginner · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Pivot Tables And Charts, Data Visualization, Statistical Inference, Data Visualization Software, Data Presentation, Correlation Analysis, Microsoft Excel, Spreadsheet Software, Statistics, Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, Excel Formulas, Statistical Analysis, Sampling (Statistics), Data Analysis Software, Descriptive Statistics, Predictive Modeling, Variance Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Blogs, Search Engine Optimization, Content Performance Analysis, Content Marketing, Brand Loyalty, Branding, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Promotional Strategies, Content Management Systems, Business Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Training, Data Import/Export, Model Evaluation, No-Code Development, Exploratory Data Analysis, Predictive Modeling, Applied Machine Learning, Data Pipelines, Machine Learning Software, Data Preprocessing, Data Analysis, Machine Learning, Predictive Analytics
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Pandas (Python Package), Exploratory Data Analysis, Plot (Graphics), Data Visualization Software, Data Manipulation, Data Analysis, Python Programming, Data Structures, Data Import/Export, Software Installation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Canva (Software), Logo Design, Prompt Engineering, Prompt Engineering Tools, Ideation, Brainstorming, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Graphic Design, Color Theory, Color Matching, Target Audience
Mixed · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Responsible AI, AI Personalization, Education Software and Technology, Generative AI Agents, Developing Training Materials, AI Enablement, Workforce Development, Artificial Intelligence and Machine Learning (AI/ML), Performance Analysis, Learning Management Systems, Generative AI, Instructional Design, AI literacy, HR Tech, Content Creation, Learning Styles, Learning Theory, Human Learning, Learning Strategies, Childhood Education and Development
Beginner · Course · 1 - 3 Months
Skills you'll gain: Dayforce (HCM Software), HR Tech, Human Resources Software, Human Resource Strategy, Human Resources Information System (HRIS), Role-Based Access Control (RBAC), Human Resources, Regulatory Compliance, Compliance Management, Compliance Reporting, Human Resources Management and Planning, Payroll, Data Architecture, Data Flow Diagrams (DFDs), Human Capital, Workforce Planning, Systems Analysis, Benefits Administration, Business Strategy, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Microsoft Copilot, Generative Model Architectures, Generative Adversarial Networks (GANs), Responsible AI, Data Ethics, Data Security, Information Privacy, Anomaly Detection, Model Evaluation, Data Analysis
Beginner · Course · 1 - 4 Weeks