• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • I

    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Plan Execution, Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Business Planning, Market Analysis, Case Studies, Proposal Development, Feasibility Studies, Milestones (Project Management), Project Implementation, Business Modeling, Solution Design, Value Propositions, Business Strategy, Market Research, Decision Making, Target Audience

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Understanding the Healthcare Ecosystem

    Skills you'll gain: Health Systems, Process Improvement, Healthcare Industry Knowledge, Patient Flow, Process Management, Health Policy, Health Technology, Health Care Administration, Market Dynamics, Health Care Procedure and Regulation, Medical Management, Health Care, Health Informatics, Stakeholder Analysis, Supply Chain, Digital Transformation, Supply Chain Management, Innovation, Organizational Structure, Business Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • F

    Fundação Instituto de Administração

    Introduction to Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

    ★ 4.8 (9) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة

    Skills you'll gain: Target Audience, Target Market, Facebook, Earned Media, Persona Development, Customer Analysis, Owned Media, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Business Planning, Drive Engagement, Marketing Planning, Digital Marketing

    ★ 4.6 (27) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Principles of Leadership: Leading Oneself

    Skills you'll gain: Goal Setting, Mental Concentration, Goal-Oriented, Tenacity, Empowerment, Resilience, Self-Awareness, Action Oriented, Smart Goals, Persistence, Growth Mindedness, Stress Management, Overcoming Obstacles, Leadership Development, Personal Development, Professional Development, Personal Integrity, Engineering Management, Leadership, Curiosity

    ★ 4.8 (134) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    How to Innovate with the Strategy Canvas for Competitiveness

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Strategies, Go To Market Strategy, Entrepreneurship, Competitive Intelligence, Market Opportunities, Innovation, Organizational Strategy, Spreadsheet Software, Leadership

    ★ 4.4 (14) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of London

    Explore Management Concepts through Metaphor and Music

    Skills you'll gain: Leadership Studies, Leadership and Management, Organizational Structure, Business Leadership, Organizational Leadership, Performing Arts, Music, Drive Engagement, Motivational Skills, Business Management, Storytelling, Oral Expression, Leadership, People Management, Productivity, Musical Composition, Workforce Management, Writing and Editing, Organizational Development, Employee Engagement

    ★ 4.8 (14) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Apply AI Foundations with Python and AWS

    Skills you'll gain: Matplotlib, Artificial Intelligence, Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), NumPy, Pandas (Python Package), AI literacy, Model Evaluation, Machine Learning Methods, AI Workflows, Applied Machine Learning, Plot (Graphics), Data Preprocessing, Deep Learning, Responsible AI, Artificial Neural Networks, Data Ethics, Machine Learning Algorithms, Python Programming, AWS CloudFormation

    ★ 4.8 (57) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    B2B Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Account Strategy, Marketing, Marketing Strategies, Marketing Effectiveness, Target Market, Email Marketing, Content Marketing, Target Audience, Data-Driven Marketing, Marketing Channel, Business Process, Pay Per Click Advertising, Content Performance Analysis, Sales Development, Sales Prospecting, LinkedIn, Marketing Analytics

    ★ 3.6 (10) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Professional Communication & Interview Mastery

    Skills you'll gain: Verbal Communication Skills, Oral Expression, Presentations, Interviewing Skills, Public Speaking, Telephone Skills, Composure, Stress Management, Non-Verbal Communication, Driving engagement, Interpersonal Communications, Drive Engagement, Professionalism, Persuasive Communication, Social Skills, Communication, Writing, Business Writing, English Language, Writing and Editing

    ★ 4.3 (19) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Content Creation, Visual Storytelling, Marketing, Driving engagement, Graphic Design

    ★ 4.4 (41) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • Y

    Yunus Social Business Fund Bengaluru

    Strategy and Finance for the lifecycle of a Social Business

    Skills you'll gain: Cash Flows, Financial Market, Cash Flow Forecasting, Financial Analysis, Stakeholder Management, Social Impact, Business Valuation, Risk Analysis, Decision Making, Return On Investment, Stakeholder Engagement, Finance, Risk Management Framework, Strategic Decision-Making, Sustainable Development, Cost Benefit Analysis, Financial Acumen, Capital Markets, Portfolio Risk, Economics

    ★ 4.7 (38) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
1…249250251…448

In summary, here are 10 of our most popular market research courses

  • Blockchain Opportunity Analysis for Global Commerce: INSEAD
  • Understanding the Healthcare Ecosystem: University of Illinois Urbana-Champaign
  • Introduction to Strategy: Fundação Instituto de Administração
  • التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة: Coursera
  • Principles of Leadership: Leading Oneself: University of Colorado Boulder
  • How to Innovate with the Strategy Canvas for Competitiveness: Coursera
  • Explore Management Concepts through Metaphor and Music: University of London
  • Apply AI Foundations with Python and AWS: EDUCBA
  • B2B Marketing: Simplilearn
  • Professional Communication & Interview Mastery: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok