• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Chat with Your Data: Generative AI-Powered SQL Data Analysis

    Skills you'll gain: SQL, Generative AI, AI literacy, Data Visualization, Interactive Data Visualization, Query Languages, Prompt Patterns, Data Literacy, Data Capture, Data Analysis, Debugging, Exploratory Data Analysis, ChatGPT, Prompt Engineering, Databases, Context Engineering, Data Validation, Context Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea tu primera campaña con Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Target Audience, Paid media, Target Market, Advertising Campaigns, Facebook, Advertising, Online Advertising, Social Media Campaigns, Campaign Planning, Social Media, Digital Advertising, Campaign Management, Instagram, User Accounts, Account Management, Budget Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Human Capital: Strategic HR and Managing Talent

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Organizational Strategy, HR Tech, Crisis Management, Strategic Leadership, Talent Acquisition, Workforce Development, Team Building, Team Management, Leadership Development, People Analytics, Talent Recruitment, Leadership, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Final Project

    Skills you'll gain: Product Planning, English Language, Business Planning, Management Reporting, Business Writing, Campaign Planning, Marketing Planning, Report Writing, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting, Oral Expression, Internal Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier II

    Skills you'll gain: Market Dynamics, Supply And Demand, Property and Real Estate, Real Estate, Land Management, Economic Development, Market Analysis, Economics, Financial Market, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Copilot for Sales

    Skills you'll gain: Microsoft Copilot, Sales Enablement, Prompt Engineering, Sales Development, Sales, Sales Operations, Sales Strategy, General Sales Practices, Sales Process, Sales Support, Sales Presentations, Sales Presentation, AI Product Strategy, Marketing Collateral, Overcoming Objections, Prompt Engineering Tools, Taking Meeting Minutes, Meeting Facilitation, Email Automation, Microsoft Teams

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    4
    Rating, 4 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Science Challenge

    Skills you'll gain: Applied Machine Learning, Predictive Modeling, Jupyter, Predictive Analytics, Model Evaluation, Model Optimization, Data Analysis, Machine Learning, Data Science, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    225 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Building a Hiring Plan by Analyzing Past Data in Sheets

    Skills you'll gain: People Analytics, Workforce Planning, Job Analysis, Human Resource Strategy, Talent Sourcing, Human Resources Management and Planning, Human Resources, Workforce Management, Google Sheets, Talent Recruitment, Consolidation, Talent Acquisition, Compensation Analysis, Full Cycle Recruitment, Recruitment Strategies, Recruitment, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure

    5
    Rating, 5 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Дизайн-мышление в инновационной деятельности

    Skills you'll gain: Design Thinking, Innovation, Ideation, Storytelling, Open Mindset, Creative Thinking, Creative Problem-Solving, Data Visualization, Case Studies, Creativity, Leadership and Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Genentech

    Data Science with Real World Data in Pharma

    Skills you'll gain: Pharmaceuticals, Drug Development, Clinical Research, Clinical Trials, Statistical Analysis, Data Analysis, Statistical Methods, Health Policy, Data Science, Epidemiology, Data Integration, Healthcare Industry Knowledge, Data Quality

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 3 Months

1…245246247…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok