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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Business Risk Management, Upselling, Business Metrics, Business Communication, Sales Pipelines, Overcoming Objections, Sales Process, Solution Selling, Business Transformation, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Alteryx for Beginners

    Skills you'll gain: Alteryx, Spatial Analysis, Data Cleansing, Data Import/Export, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Preprocessing, Data Integration, Data Transformation, Data Analysis, Microsoft Excel, Text Mining, Data Visualization Software, Excel Formulas

    4.2
    Rating, 4.2 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 3 - 6 Months

  • S

    Starweaver

    Foundations of Credit Analysis and Fixed Income Securities

    Skills you'll gain: Financial Statement Analysis, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Securities (Finance), Financial Data, Portfolio Management, Analysis, Risk Management, Derivatives, Business Valuation, Balance Sheet, Financial Market, Income Statement, Investments, Market Analysis, Analytics, Decision Making

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Expressway to Data Science: R Programming and Tidyverse

    Skills you'll gain: Tidyverse (R Package), Rmarkdown, R Programming, Ggplot2, Data Import/Export, Data Visualization, Data Manipulation, Data Visualization Software, Data Analysis, Data Science, Data Storytelling, Statistical Analysis, Relational Databases, Data Cleansing, Data Transformation, Statistical Programming, Data Integration, Software Installation, Programming Principles, Communication

    4.1
    Rating, 4.1 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 1 - 3 Months

  • D

    Duke University

    Data Science with R

    Skills you'll gain: Data Ethics, Exploratory Data Analysis, Data-Driven Decision-Making, Logistic Regression, Statistical Modeling, Web Scraping, Ggplot2, Model Evaluation, Data Visualization Software, Predictive Modeling, Tidyverse (R Package), Data Visualization, Data Analysis, Regression Analysis, Responsible AI, Data Transformation, R Programming, Data Science, Data Wrangling, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Quantitative Research Methods: Tools for Data Analysis

    Skills you'll gain: Quantitative Research, Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Statistics, Research Design, Statistical Analysis, Microsoft Excel, Research Methodologies, Statistical Methods, R (Software), Research, Data Presentation, Surveys, Data Collection, Research Reports, Data Ethics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Model Evaluation, Data Transformation, Statistical Analysis, Data Validation, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Azure AI in Healthcare

    Skills you'll gain: Cloud Security, Health Care, Identity and Access Management, Real Time Data, Clinical Informatics, Data Management, Microsoft Azure, Data Sharing, Clinical Data Management, Clinical Monitoring, Health Technology, Image Analysis, Data Visualization Software, Patient Communication, Generative AI, Microsoft Teams, Machine Learning, Role-Based Access Control (RBAC), Health Informatics, Healthcare Ethics

    Beginner · Professional Certificate · 3 - 6 Months

  • S

    SAS

    Regression Modeling Fundamentals

    Skills you'll gain: Logistic Regression, Predictive Modeling, SAS (Software), Statistical Modeling, Regression Analysis, Model Evaluation, Statistical Analysis, Data Analysis, Model Deployment, Data Preprocessing, Statistical Methods, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google

    Data Structures in Python

    Skills you'll gain: Data Wrangling, Data Import/Export

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Team Management, Customer Data Management, User Accounts, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Strategic Selling and Account Management: LearnQuest
  • Create a Target Market Presentation using Canva: Coursera
  • Alteryx for Beginners: Packt
  • Foundations of Credit Analysis and Fixed Income Securities: Starweaver
  • Expressway to Data Science: R Programming and Tidyverse: University of Colorado Boulder
  • Data Science with R: Duke University
  • Quantitative Research Methods: Tools for Data Analysis: Coursera
  • Measurement – Turning Concepts into Data: Johns Hopkins University
  • Microsoft Azure AI in Healthcare: Microsoft
  • Regression Modeling Fundamentals: SAS

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