• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Build personal resilience

    Skills you'll gain: Stress Management, Resilience, Personal Development, Time Management, Mental Health, Organizational Skills, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Digital Information Literacy

    Skills you'll gain: Digital Design, digital literacy, Infographics, Content Creation, Graphic Design, Digital Publishing, Multimedia, Digital Communications, Peer Review, Communication, Design Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    142 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Análisis de situaciones de negocio

    Skills you'll gain: Case Studies, Financial Analysis, Strategic Marketing, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Staff Management, Partnership Accounting, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Branding, Working Capital

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Health Care Innovation

    Skills you'll gain: Social Determinants Of Health, Operations Management, Operational Performance Management, Health Care Administration, Innovation, Operational Efficiency, Value-Based Care, Process Optimization, Process Improvement and Optimization, Performance Improvement, Process Mapping, Health Systems, Health Care, Lean Methodologies, Performance Metric, Health Technology, Quality Assessment, Key Performance Indicators (KPIs), Qualitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    306 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Marketing Collateral, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, File Management, Multimedia

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Fundamentals of Graphic Design

    Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Visual Design, Design, Game Design, Graphics Software, Graphic Design, Graphic and Visual Design Software, Creative Design, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Biology: Ecology

    Skills you'll gain: Environment, Environmental Science, Life Sciences, Environmental Issue, Environment and Resource Management, Biology, Sustainable Development, Demography, Natural Resource Management, Estimation, Experimentation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    177 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to find customers by uploading contacts on Twitter

    Skills you'll gain: Promotional Strategies, Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Social Media Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Account Management, Customer Engagement, Digital Marketing, Data Import/Export

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    From Idea to Startup

    Skills you'll gain: Business Planning, Value Propositions, Entrepreneurship, Ideation, Business Strategy, New Product Development, Commercialization, Risk Management, Product Development, Innovation, Communication, Persuasive Communication, Sales Presentations, Feasibility Studies, Verification And Validation, Decision Making, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    783 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Arranging for Songwriters

    Skills you'll gain: Musical Composition, Music Theory, Music Performance, Music, Instrumental Music, Media Production, Writing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Washington

    Lesson | Business English Skills: How to Navigate Tone, Formality, and Directness in Emails

    Skills you'll gain: Business Correspondence, Business Writing, English Language, Language Competency, Concision, Writing, Business Communication, Relationship Management, Communication, Relationship Building

    4.5
    Rating, 4.5 out of 5 stars
    ·
    259 reviews

    Intermediate · Course · 1 - 4 Weeks

1…244245246…581

In summary, here are 10 of our most popular social media marketing courses

  • Build personal resilience: Macquarie University
  • Digital Information Literacy: The State University of New York
  • Análisis de situaciones de negocio: IESE Business School
  • Health Care Innovation: University of Pennsylvania
  • Création D'Identité Visuelle En Utilisant Canva: Coursera
  • Fundamentals of Graphic Design: Xbox
  • Introduction to Biology: Ecology: Rice University
  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • How to find customers by uploading contacts on Twitter: Coursera
  • From Idea to Startup: Technion - Israel Institute of Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok