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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Business Analysts: Faster Insights

    Skills you'll gain: Process Modeling, Responsible AI, Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Stakeholder Engagement, Stakeholder Communications, Business Workflow Analysis, Business Process Improvement, AI Integrations, Data-Driven Decision-Making, Operational Efficiency, Data Visualization, SQL

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Make.com, Digital Marketing Tools, Google Sheets, Social Media, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    D

    Duke University

    AI for Productivity

    Skills you'll gain: Responsible AI, AI powered creativity, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, AI Integrations, AI literacy, Writing and Editing, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Calendar Management, Operational Efficiency, Media Production

    4.6
    Rating, 4.6 out of 5 stars
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    46 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI: Labor and the Future of Work

    Skills you'll gain: Generative AI, AI powered creativity, AI Enablement, AI literacy, Automation, Workforce Development, Workforce Management, Human Capital, Workforce Planning, People Analytics, Data Ethics, Leadership and Management, Change Management

    4.7
    Rating, 4.7 out of 5 stars
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    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Foundational Mathematics for AI

    Skills you'll gain: Descriptive Statistics, Linear Algebra, Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Bayesian Statistics, Artificial Intelligence, Probability, Regression Analysis, Calculus, Mathematical Software, Advanced Mathematics, Applied Mathematics, Probability Distribution, Mathematical Modeling, Model Optimization, Integral Calculus, Algebra, Machine Learning Algorithms, Dimensionality Reduction

    4.9
    Rating, 4.9 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    AI For Business Productivity - 2026

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Innovation, Design, Entrepreneurship

    Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Health Disparities, Business Modeling, Health Equity, Drive Engagement, Lean Six Sigma, Market Analysis, Performance Improvement, Process Improvement, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Introduction to Information Systems for Business

    Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Cloud Solutions, Cloud Technologies, Solution Design, Customer Analysis, Enterprise Application Management, Cloud Deployment, Cloud Security, Virtualization, Cloud Platforms, Digital Transformation, Management Information Systems, Business Solutions, Information Technology, Process Design, Cybersecurity, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research & Business Intelligence Mastery

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Consumer Behaviour, Global Marketing, Market Trend, Customer Analysis, Analytical Skills, Business Strategies, Case Studies, Customer Insights, Report Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Musician’s Professional Toolbox: Your Portfolio Career

    Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Target Market, Social Media, Prioritization, Driving engagement, Photo/Video Production and Technology, Promotional Materials, Business Strategy, Marketing Materials, Business Planning, Drive Engagement, Video Production, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building Smarter Data Pipelines: SQL, Spark, Kafka & GenAI

    Skills you'll gain: Apache Kafka, Data Warehousing, Extract, Transform, Load, Microsoft SQL Servers, Snowflake Schema, Star Schema, Performance Tuning, Data Pipelines, Cloud Computing Architecture, Business Intelligence, Real Time Data, Apache Hadoop, Data Modeling, Data Quality, Responsible AI, Apache Spark, SQL, Generative AI, Data Governance, Quality Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    102 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Crea Videos para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Social Media Content, Social Media Marketing, Video Editing, Video Production, Social Media, Graphic and Visual Design Software, Graphics Software, Social Media Strategy, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    28 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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Social Media Marketing (9)
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