• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    E

    ESSEC Business School

    Grande Distribution et RSE : Comprendre et Agir

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Social Impact, Sustainable Business, Waste Minimization, Environment and Resource Management, Public Health, Sustainability Reporting, Consumer Behaviour, Packaging and Labeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    AI Security

    Skills you'll gain: AI Security, Responsible AI, Incident Response, Data Ethics, Generative AI, LLM Application, Application Security, Large Language Modeling, Security Engineering, Threat Modeling, Cybersecurity, IT Security Architecture, Information Systems Security, Security Strategy, Artificial Intelligence, Machine Learning, Security Management, MLOps (Machine Learning Operations), Agentic systems, Ethical Standards And Conduct

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI in Workforce Management

    Skills you'll gain: AI Enablement, AI Product Strategy, Workforce Management, Human Resources Management and Planning, Human Resource Strategy, Workforce Planning, Responsible AI, Resource Management, Performance Improvement, Employee Performance Management, Strategic Decision-Making, Operational Efficiency, Data-Driven Decision-Making, Process Optimization, Strategic Planning, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Platform Thinking: what’s beyond Uber?

    Skills you'll gain: Innovation, Strategic Thinking, Systems Thinking, Technology Strategies, Digital Transformation, Case Studies, Business Modeling, Business Transformation, Scalability, Social Impact, Market Opportunities, Timelines, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Strategy, Digital Transformation, Drive Engagement, Media Planning, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northwestern University

    ما هي وسائل التواصل الاجتماعي؟

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Customer Relationship Building, Content Strategy, Customer Engagement, Integrated Marketing Communications, Target Audience, Real Time Data, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Game-Theoretic Solution Concept with Spreadsheets

    Skills you'll gain: Game Theory, Strategic Decision-Making, Strategic Thinking, Decision Making, Systems Thinking, Complex Problem Solving, Spreadsheet Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    65 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Using Advanced SWOT Analysis to Determine Competitiveness

    Skills you'll gain: Strategic Prioritization, Competitive Analysis, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Entrepreneurship, Leadership and Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    Institut Mines-Télécom

    Manager dans l'incertain

    Skills you'll gain: Decision Making, Strategic Decision-Making, Risk Management, Systems Thinking, Data-Driven Decision-Making, Complex Problem Solving, Project Risk Management, Change Control, Behavioral Economics, Project Management, Analysis, Research and Design, Business Modeling, Innovation, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mastering Total Quality Management: Analyze, Apply & Improve

    Skills you'll gain: Quality Management, Culture Transformation, Quality Improvement, Continuous Improvement Process, Quality Assessment, Process Improvement, Cost Management, Quality Control, Organizational Change, Customer experience strategy (CX), Benchmarking, Team Oriented, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Análise de Dados para Workforce Management

    Skills you'll gain: Workforce Management, People Analytics, Big Data, HR Tech, Workforce Planning, Data Mining, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resources Management and Planning, Digital Transformation, Human Resources, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    82 reviews

    Beginner · Specialization · 1 - 3 Months

1…231232233…421

In summary, here are 10 of our most popular marketing strategy courses

  • Grande Distribution et RSE : Comprendre et Agir: ESSEC Business School
  • Customer Support digital transformation with HubSpot: Coursera
  • AI Security: Edureka
  • AI in Workforce Management: Coursera
  • Platform Thinking: what’s beyond Uber?: Politecnico di Milano
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
  • ما هي وسائل التواصل الاجتماعي؟: Northwestern University
  • Game-Theoretic Solution Concept with Spreadsheets: Coursera
  • Using Advanced SWOT Analysis to Determine Competitiveness: Coursera
  • Manager dans l'incertain: Institut Mines-Télécom

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok