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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Executivo de Vendas, Vendas Consultivas e Prospecção

    Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales, Sales Prospecting, Customer Relationship Management, Customer Acquisition Management, Value Propositions, Overcoming Objections, Needs Assessment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Inteligência Artificial Aplicada ao CRM

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Customer Engagement, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Analytics, Customer experience strategy (CX), Data Science, Data Manipulation, Applied Machine Learning, Machine Learning Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    104 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Strategic Thinking, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    328 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Fake News Detection with Machine Learning

    Skills you'll gain: Recurrent Neural Networks (RNNs), Exploratory Data Analysis, Deep Learning, Text Mining, Matplotlib, Data Cleansing, Data Analysis, Data Preprocessing, Natural Language Processing, Data Manipulation, Python Programming, Machine Learning, Model Evaluation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    264 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Prepare for SnowPro Core Exam: Architecture & SQL

    Skills you'll gain: Performance Tuning, Data Architecture, User Accounts, Data Warehousing, SQL, Database Management, Data Modeling, Data Transformation, Data Import/Export, Data Integration, Role-Based Access Control (RBAC), Data Governance, JSON, Data Security

    2.9
    Rating, 2.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Conformando tu estrategia digital

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Marketing Strategies, Digital Advertising, Email Marketing, Content Creation, Web Design and Development, Event Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, AI Security, Customer Service, Business Metrics, AI Enablement, Return On Investment, Automation, Customer Retention, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Digital Mood Board with Canva

    Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Essential Skills for Comp & Benefits Professionals

    Skills you'll gain: Data Collection, Data Visualization, Data-Driven Decision-Making, Microsoft Excel, Project Management, Data Analysis, Compensation and Benefits, Google Sheets, Timelines, Data Cleansing, Agile Methodology, Employee Surveys, Focus Group

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala Capstone

    Skills you'll gain: Scala Programming, User Interface (UI), Heat Maps, Data Visualization Software, Interactive Data Visualization, Big Data, Geospatial Information and Technology, Geospatial Mapping, Data Manipulation, Data Transformation, Apache Spark, Spatial Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    547 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Executivo de Vendas, Vendas Consultivas e Prospecção: Fundação Instituto de Administração
  • Inteligência Artificial Aplicada ao CRM: Fundação Instituto de Administração
  • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
  • Innovation & Entrepreneurship - From Basics to Open Innovation: 28DIGITAL
  • Fake News Detection with Machine Learning: Coursera
  • Prepare for SnowPro Core Exam: Architecture & SQL: Board Infinity
  • Conformando tu estrategia digital: Tecnológico de Monterrey
  • Applications of Copilot in the Workplace: Microsoft
  • Create a Digital Mood Board with Canva: Coursera
  • Essential Skills for Comp & Benefits Professionals: Automatic Data Processing, Inc. (ADP)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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