Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Wesleyan University
Skills you'll gain: Social Impact, Social Justice, Sustainable Development, Environmental Issue, Social Sciences, Philanthropy, Community Development, Health Care, Sociology, Public Health, Empowerment, Climate Change Adaptation, Economics
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
Beginner · Guided Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Qualitative Research, Interviewing Skills, Case Studies, Research, Research Methodologies, Data Analysis, Data Collection, Social Sciences, Research Design, Psychology, Cultural Diversity, Analytical Skills, Anthropology
Beginner · Specialization · 3 - 6 Months

Alfaisal University | KLD
Skills you'll gain: Non-Verbal Communication, Verbal Communication Skills, Communication, Interpersonal Communications, Recognizing Others
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Corporate Strategy, Resource Management, Business Process
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Marketing, Professional Networking, Content Strategy, Marketing Analytics, Target Market, Target Audience, Emerging Technologies, Peer Review
Mixed · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI Security, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, Technical Consulting, AI Enablement, Microsoft Copilot, Quality Assurance, Market Research, Large Language Modeling, Data-Driven Decision-Making, Automation, Technical Communication, Critical Thinking, Problem Solving
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Stress Management, Resilience, Personal Development, Time Management, Intercultural Competence, Cultural Diversity, Productivity, Cultural Sensitivity, Adaptability, Self-Awareness, Business Ethics, Leadership Development, Business Communication, Cognitive flexibility, Diversity Awareness, Professional Development, Diversity and Inclusion, Workplace inclusivity, Lifelong Learning, Communication
Beginner · Specialization · 3 - 6 Months

University of Rochester
Skills you'll gain: Music History, World Music, Music, World History, Performing Arts, Media Production
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Sustainability Reporting, Financial Analysis, Financial Statement Analysis, Cost Estimation, Environmental Social And Corporate Governance (ESG), Capital Budgeting, Budgeting, Cost Benefit Analysis, Project Risk Management, Risk Analysis, Income Statement, Financial Modeling, Project Estimation, Investment Management, Balance Sheet, Risk Management, Financial Reporting, Financial Forecasting, Project Finance, Finance
Build toward a degree
Beginner · Specialization · 3 - 6 Months