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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Innovation, Global Marketing, Business Strategy, New Product Development, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Strategic Thinking, Risk Analysis

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    48 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 1

    Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Scatter Plots, Microsoft Excel, Excel Formulas, Data Analysis, Bayesian Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Project Management Tracker using Google Sheets

    Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management, Project Management, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    293 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Customer Support Data with Google Sheets

    Skills you'll gain: Excel Formulas, Google Sheets, Service Level, Spreadsheet Software, Customer Data Management, Customer Support, Data Entry, Data Validation, Process Analysis, Data Analysis, Data Integration, Organizational Skills, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    414 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Data Analysis with Python

    Skills you'll gain: Unsupervised Learning, Regression Analysis, Classification Algorithms, Dimensionality Reduction, Data Analysis, Anomaly Detection, Supervised Learning, Model Evaluation, Statistical Analysis, Analytics, Logistic Regression, Data Preprocessing, Predictive Modeling, Machine Learning Methods, Statistical Modeling, Applied Machine Learning, Decision Tree Learning, Machine Learning Algorithms, Machine Learning, Data Mining

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Financial Analysis of Scenarios and Decisions

    Skills you'll gain: Variance Analysis, Performance Measurement, Management Accounting, Return On Investment, Financial Management, Cost Management, Budgeting, Financial Analysis, Cost Accounting, Operational Analysis, Performance Management, Key Performance Indicators (KPIs), Data Analysis, Planning, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    American History Through Baseball

    Skills you'll gain: Labor Relations, Labor Law, Culture, Social Studies, International Relations, World History, Diversity Awareness, Economic Development, Socioeconomics, Cultural Diversity, Social Justice, Global Marketing, Business Economics, Demography, Social Sciences, Sociology, Market Opportunities, Public History, Economics, Political Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    SkillUp

    The Business Intelligence (BI) Analyst Capstone Project

    Skills you'll gain: Presentations, Business Intelligence, Dashboard, Tableau Software, IBM Cognos Analytics, Statistical Analysis, Business Analytics, Data Analysis, Looker (Software), Regression Analysis, Data Visualization, PostgreSQL, Interactive Data Visualization, Pivot Tables And Charts, Data Visualization Software, Data Cleansing, Microsoft Excel, SQL, Data Preprocessing, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Advanced · Course · 1 - 3 Months

  • K

    Keller Williams

    Sales Fundamentals

    Skills you'll gain: Lead Generation, Value Propositions, Sales Process, Sales Management, Branding, Social Media Content, Property Management, Customer Relationship Management, Communication, Real Estate, Customer experience strategy (CX), Relationship Building, Professional Networking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Business Opportunities and Risks in a Globalized Economy

    Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Innovation and International Strategy: Illinois Tech
  • Statistics and Data Analysis with Excel, Part 1: University of Colorado Boulder
  • Create a Project Management Tracker using Google Sheets: Coursera
  • Create Customer Support Data with Google Sheets: Coursera
  • Data Analysis with Python: University of Colorado Boulder
  • Financial Analysis of Scenarios and Decisions: University of Illinois Urbana-Champaign
  • American History Through Baseball: University of Colorado Boulder
  • The Business Intelligence (BI) Analyst Capstone Project: SkillUp
  • Sales Fundamentals: Keller Williams
  • Business Opportunities and Risks in a Globalized Economy: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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