Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Alfaisal University | KLD
Skills you'll gain: Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Marketing, Marketing Strategies, Marketing Analytics, Strategic Marketing, Return On Investment, Benchmarking
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Customer Engagement, Big Data, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Market, Analytics, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Product Lifecycle Management, Innovation, Global Marketing, Business Strategy, New Product Development, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Strategic Thinking, Risk Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Scatter Plots, Microsoft Excel, Excel Formulas, Data Analysis, Bayesian Statistics
Beginner · Course · 1 - 3 Months

University of Copenhagen
Skills you'll gain: Data Literacy, digital literacy, Personally Identifiable Information, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Journalism, Data Sharing, Big Data, Information Privacy, Data-Driven Decision-Making, Data Security, Law, Regulation, and Compliance, Data Collection, Algorithms
Beginner · Course · 1 - 4 Weeks

Columbia University
Skills you'll gain: Value-Based Care, Health Informatics, Care Coordination, Analytics, Health Care Administration, Data Analysis, Interoperability, Healthcare Ethics, Health Care, Health Systems, Health Technology, Electronic Medical Record, Patient-centered Care, Telehealth, Predictive Modeling, Data Sharing
Beginner · Course · 1 - 3 Months

Columbia University
Skills you'll gain: Care Coordination, Value-Based Care, Health Informatics, Interoperability, Health Technology, Healthcare Ethics, Patient Education and Support, Patient-centered Care, Health Care, Health Information Management, Primary Care, Electronic Medical Record, Telehealth, Health Policy, Communication
Beginner · Course · 1 - 3 Months
Northeastern University
Skills you'll gain: Quality Assessment, Value-Based Care, Program Evaluation, Healthcare Industry Knowledge, Health Systems, Health Informatics, Change Management, Decision Support Systems, Health Care, Health Administration, Process Mapping, Care Management, Patient Safety, Quality Improvement, Patient-centered Care, Business Analytics, Performance Measurement, Health Policy, Medicaid, Predictive Analytics
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Design Research, Persona (User Experience), Design Software, Human Centered Design, AI Workflows, User Interface (UI) Design, User Story, Ideation, Brainstorming
Intermediate · Course · 1 - 4 Weeks