Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia
Intermediate · Guided Project · Less Than 2 Hours

Salesforce
Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Phone Sales, Selling Techniques, Sales, Sales Strategy, Closing (Sales), Rapport Building, Empathy, Cross-Channel Marketing, Active Listening, Value Propositions, Persona Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Social Media Analytics, Keyword Research, Driving engagement, Drive Engagement, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours

West Virginia University
Skills you'll gain: Recruitment, Sales Development, Training Programs, Sales Training, Sales Management, Talent Recruitment, Employee Training, Recruitment Strategies, Management Training And Development, Performance Appraisal, Team Motivation, Interviewing Skills, Job Analysis, People Analytics, Employee Performance Management, Performance Review, Performance Measurement
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Workforce Management, People Analytics, Big Data, HR Tech, Applied Machine Learning, Workforce Planning, Data Mining, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resource Management, Human Resources Management and Planning, Data Strategy, Workforce Development, Digital Transformation, Machine Learning Methods, Data Engineering, Human Resources, Analytics, Data Science
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Dashboard Creation, Dashboard, Power BI, Data Presentation, Data Visualization Software, Data Storytelling, Data Visualization, Interactive Data Visualization, Advanced Analytics, Data Analysis, Data Sharing, Statistical Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Generative AI, Data Ethics, Data Analysis, Google Cloud Platform, Analytical Skills, Large Language Modeling, AI literacy, Professional Development, Problem Solving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Typography, Marketing Materials, Marketing Design, Graphic and Visual Design, Graphic Design, Marketing Collateral, Visual Storytelling, Layout Design, Visual Design, User Feedback, Marketing, Brochures, Digital Design, Adobe Photoshop, Adobe Illustrator, Constructive Feedback, Photo Editing, Design Elements And Principles, Drive Engagement, File Management
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Statistics, Descriptive Statistics, Probability & Statistics, Microsoft Excel, Data Analysis, Statistical Analysis, Statistical Inference, Statistical Methods, Spreadsheet Software, Excel Formulas, Sampling (Statistics), Data-Driven Decision-Making, Box Plots, Probability Distribution, Descriptive Analytics, Data Visualization, Data Visualization Software, Variance Analysis
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, Content Optimization, Web Content, Social Media Content, Paid media, Digital Content, Digital Media Strategy, Marketing Strategies, Content Creation, Email Marketing, Online Advertising, Content Scheduling, Cross-Channel Marketing, Copywriting, Search Engine Optimization, Advertising, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: UI/UX Research, Responsible AI, Persona (User Experience), Experience Design, Miro AI, Design Software, Human Centered Design, AI Workflows, AI Integrations, Ideation, Brainstorming
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Corporate Strategy, Data Ethics, Customer Engagement, Data Governance, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks