• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAS

    Machine Learning Using SAS Viya

    Skills you'll gain: Data Preprocessing, Model Deployment, Model Evaluation, Supervised Learning, Decision Tree Learning, Applied Machine Learning, Predictive Modeling, Random Forest Algorithm, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Business Analysis, Artificial Neural Networks, Classification Algorithms, No-Code Development, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Quantitativos

    Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Business Research, Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Langues et diversité: de la variation au plurilinguisme

    Skills you'll gain: Multilingualism, Language Interpretation, Translation, and Studies, Research Methodologies, Language Learning, Cultural Diversity, Culture, Data Collection, Pedagogy, Instructional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Design Thinking for Human-Centered IoT Solutions

    Skills you'll gain: User Research, Usability Testing, Prototyping, Design Thinking, Ideation, Internet Of Things, User Experience Design, User Centered Design, Interaction Design, Human Centered Design, Persona Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI in Finance

    Skills you'll gain: Responsible AI, Fraud detection, Financial Analysis, Risk Modeling, Financial Regulations, Lending and Underwriting

    3.9
    Rating, 3.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, Data Presentation, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Data Ethics, Experimentation, Data Science, Data-Driven Decision-Making, Research Design, Statistical Visualization, AI Enablement, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kotter

    The Science – and Neuroscience – of Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Organizational Leadership, Business Leadership, Organizational Structure, Leadership Development, Case Studies, Industrial and Organizational Psychology, Human Relations Movement, Adaptability, Lifelong Learning, Neurology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Risk Management and Financial Theory

    Skills you'll gain: Risk Management, Business Risk Management, Credit Risk, Stakeholder Communications, Operational Risk, Proposal Development, Risk Analysis, Business Strategies, Financial Forecasting, Financial Analysis, Financial Modeling, Strategic Thinking, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for PowerPoint and Word to Optimize Content Creation

    Skills you'll gain: Presentations, Microsoft Copilot, Microsoft PowerPoint, Microsoft Word, Sales Presentations, Productivity Software, Multimedia, Microsoft 365, Animations, Writing and Editing, Technical Communication, Business Writing, Content Creation, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Mastering NLP: Tokenization, Sentiment Analysis & Neural MT

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Model Evaluation, Recurrent Neural Networks (RNNs), Classification Algorithms, Data Ethics, Responsible AI, Text Mining, Transfer Learning, Machine Learning Methods, PyTorch (Machine Learning Library), Artificial Neural Networks, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Data Processing, Embeddings, Machine Learning, Data Analysis, Data Cleansing

    3.3
    Rating, 3.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Risk Management Essentials

    Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management Framework, Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, Generative AI, AI Enablement, Compliance Management, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation, Artificial Intelligence, Continuous Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Measuring Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Collection, Data Processing, Data Analysis, Data Integrity, Model Evaluation, Data Access, Statistical Analysis, Sampling (Statistics)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…224225226…375

In summary, here are 10 of our most popular market research courses

  • Machine Learning Using SAS Viya: SAS
  • Pesquisa de Mercado com Métodos Quantitativos: Fundação Instituto de Administração
  • Langues et diversité: de la variation au plurilinguisme: University of Geneva
  • Design Thinking for Human-Centered IoT Solutions: LearnQuest
  • Generative AI in Finance: Board Infinity
  • Understanding Data: Navigating Statistics, Science, and AI: University of Michigan
  • The Science – and Neuroscience – of Change: Kotter
  • Risk Management and Financial Theory: Duke University
  • Generative AI for PowerPoint and Word to Optimize Content Creation: Microsoft
  • Mastering NLP: Tokenization, Sentiment Analysis & Neural MT: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok