Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Presentations, Milestones (Project Management), Marketing Collateral, Marketing Design, Project Schedules, Product Promotion, Value Propositions, Visual Storytelling, Sales Presentation, Sales Presentations, Graphic Design, Entrepreneurship
Intermediate · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Storytelling, Game Design, Video Game Development, Driving engagement, Visual Storytelling, Writing, Multimedia, Media and Communications, Art History, Electronic Media
Beginner · Course · 1 - 3 Months

Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard Creation, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Performance Metric, Business Metrics, Data Visualization Software, Data Import/Export, Regional Sales, Sales
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Calculus, Data Analysis Software, Mathematical Software, Applied Mathematics, Data Analysis, Analysis, Mathematical Theory & Analysis, Derivatives, Advanced Mathematics, Graphing, Algebra
Beginner · Course · 1 - 3 Months

MongoDB Inc.
Skills you'll gain: Data Transformation, MongoDB, Data Manipulation, Data Processing, Data Integration, NoSQL, Data Migration, Data Analysis, Query Languages, Data Preprocessing, Data Pipelines, Unstructured Data, Network Analysis
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Diversity Marketing, Intercultural Competence, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Cultural Responsiveness, Diversity and Inclusion, Marketing, Marketing Channel, Advertising, Culture, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Customer Analysis, Marketing Strategies, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainability Standards, Business Reporting, Strategic Leadership, Initiative and Leadership, Leadership, Social Impact, Community Organizing, Empowerment, Environmental Issue, Climate Change Mitigation, Environmental Regulations, Accounting, Marketing, Communication
Build toward a degree
Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Qualitative Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Marketing Analytics, Performance Measurement, Survey Creation, User Feedback, Google Analytics
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Dashboard Creation, Data Analysis, Data Integration, Data Visualization Software, Google Sheets, Query Languages, Google Cloud Platform, Data Import/Export, Data Integrity
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Generative Engine Optimization (GEO), Search Engine Optimization, Content Optimization, Generative AI, Content Strategy, AI powered creativity, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Vocabulary, Digital Content, Social Media
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Digital Marketing Campaigns, Pay Per Click Advertising, Search Engine Marketing, Data-Driven Marketing, Digital Advertising, Online Advertising, Contextual Advertising, Performance marketing, Campaign Management, Advertising, Keyword Research, Conversion Funnel Analysis, Paid media, Budget Management, Target Audience
Beginner · Course · 1 - 3 Months

University of Amsterdam
Skills you'll gain: Statistical Analysis, Research, Science and Research, Research Reports, Data Analysis, Research Design, Scientific Methods, Data Collection, Research Methodologies, Research and Design, Report Writing, Experimentation, Social Sciences
Beginner · Course · 1 - 3 Months