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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    126 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    企业金融概论(中文版)

    Skills you'll gain: Return On Investment, Capital Budgeting, Finance, Financial Modeling, Corporate Finance, Financial Management, Financial Analysis, Business Valuation, Financial Market, Cash Flows, Securities (Finance), Asset Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Machine Learning Using SAS Viya

    Skills you'll gain: Data Preprocessing, Model Deployment, Model Evaluation, Supervised Learning, Decision Tree Learning, Applied Machine Learning, Predictive Modeling, Random Forest Algorithm, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Business Analysis, Artificial Neural Networks, Classification Algorithms, No-Code Development, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Qualitativos

    Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Langues et diversité: de la variation au plurilinguisme

    Skills you'll gain: Multilingualism, Language Interpretation, Translation, and Studies, Research Methodologies, Language Learning, Cultural Diversity, Culture, Data Collection, Pedagogy, Instructional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Digital Disruption

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Innovation, Digital Transformation, Technology Strategies, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: Revolutionizing the Product Owner Role

    Skills you'll gain: AI Product Strategy, Responsible AI, Google Gemini, Product Management, AI Enablement, Artificial Intelligence, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Putting it All Together: Problem-Solve Like an Entrepreneur

    Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Research, User Feedback, Business Modeling, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Quantitativos

    Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Business Research, Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    DevOps and AI on AWS: CI/CD for Generative AI Applications

    Skills you'll gain: Infrastructure as Code (IaC), Amazon CloudWatch, CI/CD, AWS CloudFormation, Application Deployment, Continuous Deployment, Cloud Deployment, Amazon Web Services, Continuous Integration, Model Deployment, DevOps, Cloud Management, Generative AI, Cloud Applications, System Monitoring, Automation, Continuous Monitoring

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Leeds

    Aeroecology: Exploring Biodiversity with Radar

    Skills you'll gain: Environmental Monitoring, Environmental Regulations, Environment, Taxonomy, Geospatial Information and Technology, Environmental Science, Spatial Data Analysis, Research, Scientific Visualization, Data Literacy, Biology, Data Visualization, Physics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    M

    Macquarie University

    Excel for Business with AI: Essentials

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Visualization, Spreadsheet Software, Interactive Data Visualization, Productivity Software, Microsoft 365, Data Management, Dashboard, Microsoft Copilot, Data Sharing, Generative AI, Cloud Storage

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Analyze Website Visitors with Google Analytics Segments: Coursera
  • 企业金融概论(中文版): University of Pennsylvania
  • Machine Learning Using SAS Viya: SAS
  • Pesquisa de Mercado com Métodos Qualitativos: Fundação Instituto de Administração
  • Langues et diversité: de la variation au plurilinguisme: University of Geneva
  • Digital Disruption: Universidad de Palermo
  • Generative AI: Revolutionizing the Product Owner Role: SkillUp
  • Putting it All Together: Problem-Solve Like an Entrepreneur: Arizona State University
  • Pesquisa de Mercado com Métodos Quantitativos: Fundação Instituto de Administração
  • DevOps and AI on AWS: CI/CD for Generative AI Applications: Amazon Web Services

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