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Business Analytics Courses

Business analytics courses can help you learn data visualization, statistical analysis, predictive modeling, and decision-making frameworks. You can build skills in interpreting complex datasets, identifying trends, and communicating insights effectively. Many courses introduce tools like Excel, Tableau, and Python, that support analyzing data and creating impactful visual reports. You'll also explore key topics such as data mining, performance metrics, and customer segmentation, all of which are vital for driving informed business strategies.

Popular Business Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Effectiveness, Conversion Funnel Analysis, Marketing Analytics, Looker (Software), Content Performance Analysis, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Build your business brand using Canva

    Skills you'll gain: Canva (Software), Logo Design, Content Scheduling, Branding, Brand Strategy, Graphic Design, Graphic and Visual Design Software, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    180 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Prescriptive Analytics

    Skills you'll gain: Operations Research, Analytics, Business Analytics, Process Optimization, Digital Transformation, Predictive Analytics, Data-Driven Decision-Making, Business Solutions, Model Optimization, Strategic Decision-Making, Data Science, Feature Engineering, Complex Problem Solving, Model Evaluation, Python Programming, Decision Making, Mathematical Software, Cloud Computing

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Google Analytics Quick Start

    Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Data-Driven Marketing, Analytics, Digital Analysis, Customer Analysis, Business Reporting, Customer Insights, Target Audience, Data-Driven Decision-Making, Marketing Channel, Business Metrics, Advertising Campaigns, Customer Acquisition Management, Customer Engagement, Customer Retention, Data Collection, Demography

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Paid media, Search Engine Marketing, Web Analytics and SEO, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, AI Personalization, Contextual Advertising, Big Data, Customer Analysis, Customer Data Management, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Institut Mines-Télécom

    Digital Business

    Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Digital Transformation, Performance Analysis, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Transformation, Digital Assets, Business Planning, Marketing Management, Business Valuation, Entrepreneurship, General Sales Practices, Emerging Technologies, Law, Regulation, and Compliance, Business Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    197 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Basics of entrepreneurship: thinking and doing

    Skills you'll gain: Business Modeling, Entrepreneurship, Business Planning, Business Risk Management, Risk Management, Teamwork, Design Thinking, Ideation, Innovation, New Business Development, Collaboration, Lean Methodologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    136 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Digital Marketing Analytics

    Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Digital Marketing Campaigns, Digital Analysis, Online Advertising, Digital Marketing Tools, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, MarTech, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International B2B (Business to Business) Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Strategic Marketing, Growth Strategies, Marketing, Marketing Management, Marketing Channel, New Business Development, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Innovation, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    609 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Foundations of Marketing Analytics

    Skills you'll gain: Social Media Analytics, Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Descriptive Statistics, Data-Driven Marketing, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Social Media, Model Evaluation, Microsoft Excel, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    534 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Machine Learning Methods, Global Marketing, Data Ethics, Entrepreneurship, Artificial Intelligence, Change Management, Organizational Leadership, Business Strategies, Machine Learning Algorithms, Business Modeling, Product Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    111 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email Marketing Analytics & Optimization

    Skills you'll gain: Email Marketing, Microsoft Excel, Content Performance Analysis, Dashboard Creation, Data-Driven Marketing, Key Performance Indicators (KPIs), Marketing Analytics, Google Analytics, Web Analytics, Campaign Management, Performance Reporting, Performance Analysis, Dashboard, Data Analysis, Email Security, Market Data, Market Analysis, Market Intelligence, Strategic Marketing, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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