Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Recruitment, Talent Recruitment, Talent Pipelining, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Compensation Strategy, Talent Sourcing, Performance Metric, Compensation and Benefits, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Compensation Management, Coordination, Key Performance Indicators (KPIs), Personal Attributes, Professional Networking
Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Databases, Social Media Analytics, Data Processing, Text Mining, Social Sciences, Applied Machine Learning, Data Collection, Analysis, Unstructured Data, Social Studies, Simulations, Computational Thinking
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Target Market, Facebook, Earned Media, Persona Development, Customer Analysis, Owned Media, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Business Planning, Drive Engagement, Marketing Planning, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative Engine Optimization (GEO), Search Engine Optimization, Content Optimization, Generative AI, Content Strategy, AI powered creativity, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Vocabulary, Digital Content, Social Media
Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Strategic Thinking, Business Strategy, Business Planning, Economic Development, Social Sciences, New Business Development, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Business, Innovation, International Relations, Market Analysis, Investments, Finance, Governance
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Dashboard Creation, Data Analysis, Data Integration, Data Visualization Software, Google Sheets, Query Languages, Google Cloud Platform, Data Import/Export, Data Integrity
Intermediate · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Microsoft Azure, Big Data, Data Processing, Analytics, Data Pipelines, Databricks, Apache Spark, Data Analysis, Data Integration, Data Warehousing, Extract, Transform, Load, Real Time Data, Data Store, Data Transformation, Scheduling, Data Storage
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Microsoft Copilot, Sales Enablement, Prompt Engineering, Sales Development, Sales, Sales Operations, Sales Strategy, General Sales Practices, Sales Process, Sales Support, Sales Presentations, Sales Presentation, AI Product Strategy, Marketing Collateral, Overcoming Objections, Prompt Engineering Tools, Taking Meeting Minutes, Meeting Facilitation, Email Automation, Microsoft Teams
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Copilot, Generative AI, Power BI, Interactive Data Visualization, AI Integrations, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Digital Analysis, Data Collection, Marketing, Target Market, digital literacy, Market Research, Customer Insights, Customer Analysis, Marketing Strategies, Business Research, Ethical Standards And Conduct, Research, Analytics, Qualitative Research, Research Reports, Data Analysis, Information Privacy
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Salesforce, Cloud Deployment, Enterprise Application Management, Administration, Security Controls, Customer Relationship Management, Cloud Applications, Data Management
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Decision Making, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months