• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Business Case Analysis

    Skills you'll gain: Business Communication, Case Studies, Data Visualization, English Language, Presentations, Oral Expression, Report Writing, Business Writing, Business Analysis, Analysis, Communication, Verbal Communication Skills, Language Competency, Business Reporting, Public Speaking, Writing, Target Audience, Persuasive Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Event Planning, Marketing and Execution

    Skills you'll gain: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Budget Management, Business Planning, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Marketing Budgets, Plan Execution, Risk Management, Operational Analysis, Branding

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Advanced Modeling for Discrete Optimization

    Skills you'll gain: Model Optimization, Debugging, Mathematical Modeling, Operations Research, Computational Logic, Code Reusability, Algorithms, Geometry

    4.9
    Rating, 4.9 out of 5 stars
    ·
    143 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Product Management

    Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Planning, Product Roadmaps, Product Strategy, Analysis, Stakeholder Management, Stakeholder Communications, Data-Driven Decision-Making, Decision Making, Market Analysis, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    2

    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Strategic Decision-Making, Digital Transformation, Business Transformation, Consumer Behaviour, Organizational Change, Leadership, Predictive Modeling, Forecasting, Market Analysis, Emerging Technologies, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Engineering Life: Synbio, Bioethics & Public Policy

    Skills you'll gain: Biological Engineering, Governance, Biotechnology, Policy Analysis, Medical Science and Research, Healthcare Ethics, Clinical Research Ethics, Health Care Procedure and Regulation, Health Policy, Public Policies, Policy Analysis, Research, and Development, Environmental Issue, Ethical Standards And Conduct, Policy Development, Public Affairs, Case Studies

    4.1
    Rating, 4.1 out of 5 stars
    ·
    82 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Innovate with ANSYS Simulation Tools

    Skills you'll gain: Engineering Design Process, Engineering Analysis, Mechanical Design, Simulation and Simulation Software, Innovation, Structural Analysis, Mechanical Engineering, Finite Element Methods, Simulations, Model Optimization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    M

    Moderna

    mRNAs as Medicines

    Skills you'll gain: Molecular Biology, Pharmacology, Molecular, Cellular, and Microbiology, Pharmacotherapy, Biotechnology, Biochemistry, Life Sciences, Precision Medicine, Immunology, Pharmaceuticals, Cell Biology, Emerging Technologies, Medical Science and Research, Drug Development, Infectious Diseases, Oncology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    170 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Toronto

    Knowledge and Skills for Dementia Care: the SSLD Approach

    Skills you'll gain: Gerontology, Long Term Care, Geriatrics, Caregiving, Home Health Care and Assisted Living, Nursing Homes, Dignity in Care, Home Health Care, Mental and Behavioral Health, Psychosocial Assessments, Care Management, Substance Abuse, Care Coordination, Patient-centered Care, Diversity Awareness, Informed Consent, Behavior Management, Needs Assessment, Decision Making, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    人群与网络

    Skills you'll gain: Game Theory, Social Network Analysis, Graph Theory, Network Analysis, Computational Thinking, Market Dynamics, Web Analytics and SEO, Network Model, Social Sciences, Socioeconomics, Sociology, Market Analysis, Economics, Bidding, Behavioral Economics, Analysis, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Target Market, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Digital Marketing, Business Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    64 reviews

    Beginner · Specialization · 3 - 6 Months

1…214215216…453

In summary, here are 10 of our most popular market research courses

  • Introducción al Marketing: University of Pennsylvania
  • Business Case Analysis: The Hong Kong University of Science and Technology
  • Event Planning, Marketing and Execution: EDUCBA
  • Advanced Modeling for Discrete Optimization: The Chinese University of Hong Kong
  • Fundamentals of Product Management: Board Infinity
  • Impact from digital transformation: A Nano course: 28DIGITAL
  • Engineering Life: Synbio, Bioethics & Public Policy: Johns Hopkins University
  • Innovate with ANSYS Simulation Tools: Coursera
  • mRNAs as Medicines: Moderna
  • Knowledge and Skills for Dementia Care: the SSLD Approach: University of Toronto

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok