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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Build an Automated Landing page using AI from Wix ADI

    Skills you'll gain: Email Automation, Email Marketing, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Driving engagement, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    55 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Create a Digital Mood Board with Canva

    Skills you'll gain: Canva (Software), Visual Storytelling, Storytelling, Color Theory, Color Matching, Graphical Tools, Document Management, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Design, Creative Design, Content Creation, Digital Design, User Accounts, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Principal Component Analysis with NumPy

    Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Plot (Graphics), Seaborn, Matplotlib, Statistical Visualization, Cloud Computing, Jupyter, Dimensionality Reduction, Data Science, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning Methods, Numerical Analysis, Python Programming, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    The Power of Storytelling: How to Visualize Data in the Cloud

    Skills you'll gain: Data Storytelling, Data Visualization, Interactive Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Looker (Software), Dashboard Creation, Data Modeling, Data Access, Business Analytics, Data Analysis, Analytics, Data Governance, Performance Tuning, Report Writing, Cloud Services, Self Service Technologies, Version Control

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: Step 2 - Prepare Like a High-Performer

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Development, Cold Calling, Customer Relationship Building, Sales Process, Needs Assessment, Oral Expression, Selling Techniques, Sales Pipelines, Outbound Calls, Sales Strategy, Phone Sales, Relationship Building, Verbal Communication Skills, Lead Generation, Rapport Building, Conversion Funnel Analysis, Telephone Skills, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Persuasive Communication

    Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Oral Expression, Leadership, Sales Presentations, Motivational Skills, Sales Presentation, Business Communication, Professional Development, Motion Arguments, Presentations, Deductive Reasoning, Trustworthiness, Drive Engagement, Driving engagement, Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Most Beginner SEO Course For Complete Beginners

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Presence, Blogs, Content Optimization, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Digital business - Act on the digital world

    Skills you'll gain: Digital Transformation, Business Transformation, Marketing Management, General Sales Practices, Business Management, Innovation, Data Strategy, Customer Acquisition Management, Data Management, Marketing Strategies, Growth Strategies, Data-Driven Decision-Making, Scalability, Presentations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Content Marketing, Data-Driven Marketing, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Customer Analysis, Artificial Intelligence

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to Schedule Posts to Multiple Platforms using Hootsuite

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Management, Digital Marketing Tools, Social Media Content, Social Media, Scheduling, Social Media Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Cómo hacer publicidad en instagram

    Skills you'll gain: Instagram, Meta Ads Manager, Advertising Campaigns, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media Content, Digital Advertising, E-Commerce, Account Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    48 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Systems Analysis

    Skills you'll gain: Feasibility Studies, Systems Development, Process Modeling, Software Design Documents, Software Development Methodologies, Business Analysis, Functional Requirement, Software Design, Analysis, Business Process Modeling, Business Analysis Tools, Verbal Communication Skills, Communication, Software Development, Data Flow Diagrams (DFDs), Stakeholder Communications, Business Communication, Product Lifecycle Management, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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