Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Virginia
Skills you'll gain: Design Thinking, Innovation, Ideation, Storytelling, Open Mindset, Creative Thinking, Creative Problem-Solving, Data Visualization, Case Studies, Creativity, Leadership and Management, Marketing
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Organizational Strategy, HR Tech, Crisis Management, Strategic Leadership, Talent Acquisition, Workforce Development, Team Building, Team Management, Leadership Development, People Analytics, Talent Recruitment, Leadership, Cultural Diversity
Intermediate · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Digital Transformation, Business Transformation, Digital Analysis, Business Technologies, Emerging Technologies, Organizational Development, Performance Improvement, Cloud Infrastructure, Data Infrastructure, Case Studies, Cloud Storage, Cloud Computing, HR Tech, Data Storage Technologies, Cloud Platforms, Cybersecurity, Data Integrity
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Brand Awareness, Consumer Behaviour, A/B Testing, Statistical Methods, Statistical Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, Target Audience, Paid media, Target Market, Advertising Campaigns, Facebook, Advertising, Online Advertising, Social Media Campaigns, Campaign Planning, Social Media, Digital Advertising, Campaign Management, Instagram, User Accounts, Account Management, Budget Management
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Design Thinking, Change Management, Organizational Change, Innovation, Business Transformation, Ideation, Forecasting, Strategic Thinking, Organizational Strategy, Value Propositions, Market Opportunities, Lean Methodologies
Build toward a degree
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Large Language Modeling, AI literacy, Business Leadership, AI Enablement, Communication, Strategic Leadership, Prompt Engineering, LLM Application, Decision Intelligence, Business Transformation, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Software Development Life Cycle, Quality Management, Project Management Life Cycle, Scrum (Software Development), Business Analysis, Risk Management Framework, Business Process, Risk Analysis, Requirements Management, Risk Management, Solution Delivery, Project Management, Project Risk Management, Business Process Improvement, Project Planning, Business Planning, Quality Control, Quality Monitoring, Agile Methodology, Agile Software Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Content Creation, Advertising, Branding, Social Media Marketing, Dashboard, Marketing, Graphic Design, Digital Advertising
Intermediate · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Digital pedagogy, Instructional and Curriculum Design, Education Software and Technology, Instructional Design, Course Development, Pedagogy, Education and Training, Instructional Strategies, Training Programs, Educational Materials, Strategic Planning, Program Evaluation, Learning Theory, Quality Assurance, Ideation
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Product Development, Product Design, Prototyping, Product Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing
Beginner · Course · 1 - 4 Weeks