• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Business Modeling, Entrepreneurship, Promotional Strategies, Commercialization, New Business Development, Digital Content, Content Creation, Digital Publishing, Innovation, Entrepreneurial Finance, Digital Transformation, Target Audience, Consumer Behaviour, Fundraising and Crowdsourcing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Business Leadership, Market Trend, Market Analysis, Business Strategies, Sales, Business Planning, Financial Acumen, Leadership, Campaign Planning, Financial Analysis, Marketing Strategies, Marketing, Market Dynamics, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Interaction Design Capstone Project

    Skills you'll gain: Ideation, Interactive Design, Interaction Design, Prototyping, A/B Testing, User Experience Design, Usability Testing, User Interface and User Experience (UI/UX) Design, Usability, User Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    164 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Oral Expression, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Ingenuity, Creative Thinking, Communication, Creativity, Optimism, Problem Solving, Resilience, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Optimization for Decision Making

    Skills you'll gain: Operations Research, Mathematical Modeling, Business Modeling, Business Analytics, Analytics, Process Optimization, Data-Driven Decision-Making, Model Optimization, Microsoft Excel, Decision Making, Excel Formulas, Spreadsheet Software, Graphing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    4
    Rating, 4 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Innovative Governance of Large Urban Systems

    Skills you'll gain: Social Justice, Community Development, Governance, Land Management, Sustainable Systems, Sustainable Development, Systems Thinking, Economics, Policy, and Social Studies, Public Administration, Information Technology, Economic Development, Socioeconomics, Policy Analysis, Research, and Development, Financial Policy, Social Impact, Digital Transformation, Technology Strategies, Stakeholder Engagement, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Cloud Computing Law: Law Enforcement, Competition, & Tax

    Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Tax Compliance, Cloud Computing, Regulation and Legal Compliance, Cloud Storage, Corporate Tax, Income Tax, General Data Protection Regulation (GDPR), Data Access, Legal Risk, Digital Forensics, Interoperability, Competitive Analysis, Market Analysis, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Agile Approaches for Modern Leadership

    Skills you'll gain: Culture Transformation, Strategic Thinking, Team Building, Team Leadership, Strategic Leadership, Organizational Change, Collaboration, Team Management, Organizational Strategy, Team Performance Management, Organizational Leadership, Strategic Decision-Making, Agile Methodology, Leadership, Business Transformation, Complex Problem Solving, Leadership Development, Innovation, Corporate Strategy, Change Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    151 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Global Public Procurement

    Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Contracts, Vendor Management, Strategic Sourcing, New Business Development, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Regulation and Legal Compliance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Minnesota

    Introduction to UX Design MasterTrack Certificate Program

    Skills you'll gain: Design Thinking, User Research, User Experience Design, User Experience, UI/UX Research, Design Research, Usability Testing, Experience Design, User Centered Design, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, Human Centered Design, Persona (User Experience), Usability, Visual Storytelling, Data Ethics, Ethical Standards And Conduct

    4.1
    Rating, 4.1 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Climate Aware Investing

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Portfolio Risk, Portfolio Management, Investment Management, Climate Change Mitigation, Finance, General Finance, Asset Management, Risk Modeling, Financial Market, Performance Measurement, Climate Change Adaptation, Investments, Risk Management, Performance Analysis, Corporate Sustainability, Business Risk Management, Sustainable Business, Equities, Risk Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

1…211212213…453

In summary, here are 10 of our most popular market research courses

  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Commercial Awareness: Coursera
  • Interaction Design Capstone Project: University of California San Diego
  • Speaking and Presenting: Pitches and Persuasion: University of Michigan
  • Optimization for Decision Making: University of Minnesota
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • Innovative Governance of Large Urban Systems: École Polytechnique Fédérale de Lausanne
  • Cloud Computing Law: Law Enforcement, Competition, & Tax: Queen Mary University of London
  • Agile Approaches for Modern Leadership: Duke University
  • Global Public Procurement: Korea Advanced Institute of Science and Technology(KAIST)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok