• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • T

    Tableau Learning Partner

    Data Analysis with Tableau

    Skills you'll gain: Exploratory Data Analysis, Tableau Software, Data Preprocessing, Statistical Visualization, Data Analysis, Descriptive Statistics, Predictive Analytics, Box Plots, Statistical Analysis, Scatter Plots, Data Visualization Software, Statistical Reporting, Trend Analysis, Analytics, Histogram, Data Manipulation, Regression Analysis, Correlation Analysis

    ★ 4.4 (114) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Cambridge

    Forensic Science: DNA Analysis

    Skills you'll gain: Criminal Investigation and Forensics, Molecular Biology, Healthcare Ethics, Specimen Collection, Scientific Methods, Molecular, Cellular, and Microbiology, Biostatistics, Life Sciences, Laboratory Techniques, Biotechnology, General Science and Research, Analytical Testing, Research, Biology, Emerging Technologies

    ★ 4.9 (14) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Dairy Nutrition for Udder Success

    Skills you'll gain: Nutritional Assessment, Predictive Analytics, Machine Learning Methods, Maternal Health, Machine Learning, Diagnostic Tests, Health Systems, Operating Cost, Nutrition and Diet, Market Dynamics, Water Resources, Food Safety and Sanitation, Manufacturing and Production, Behavioral Economics, Business Economics, Environment, Molecular Biology, Production Management, Consumer Behaviour, Molecular, Cellular, and Microbiology

    ★ 4.9 (36) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Selling Techniques, Sales, Sales Strategy, Closing (Sales), Rapport Building, Empathy, Cross-Channel Marketing, Active Listening, Persona Development

    ★ 4.8 (46) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Supply Chain & Operations

    Skills you'll gain: Process Mapping, Operations Management, Process Analysis, Process Improvement, Operations, Revenue Management, Business Modeling, Business Process Improvement, Supply Chain, Supply Chain Management, Business Process, Quality Improvement, Process Improvement and Optimization, Organizational Structure, Supply Chain Planning, Supply Management, Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making

    ★ 4.5 (84) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Artificial Intelligence for Breast Cancer Detection

    Skills you'll gain: Mammography, Model Evaluation, Model Training, Artificial Intelligence, Bayesian Network, Image Analysis, AI Product Strategy, Machine Learning Methods, Oncology, Artificial Neural Networks, Medical Imaging, Machine Learning, Applied Machine Learning, Deep Learning, Epidemiology

    ★ 4.6 (81) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • D

    Duke University

    Customer-Centric Innovation

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Market Dynamics

    ★ 4.7 (39) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Virginia

    Innovating with the Business Model Canvas

    Skills you'll gain: Design Thinking, Innovation, Journey Mapping, Process Design, Business Modeling, Business Architecture, Business Process, Business Strategy, Strategic Partnership, Growth Strategies, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Customer Relationship Building, Customer Relationship Management

    ★ 4.6 (322) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Advanced Speaking and Listening Project

    Skills you'll gain: Verbal Communication Skills, Public Speaking, Communication, Oral Comprehension, Active Listening, Planning, Organizational Skills

    ★ 4.7 (49) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Writing Skills for University Success

    Skills you'll gain: Writing, Writing and Editing, Research, Research Reports, Editing, Style Guides, Organizational Structure, Organizational Skills, Ethical Standards And Conduct

    ★ 4.5 (78) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • W

    Wesleyan University

    Career Decisions: From Insight to Impact

    Skills you'll gain: Decision Making, Professional Development, Self-Awareness, Social Impact, Personal Development, Human Centered Design, Strategic Thinking, Human Development, Psychology, Relationship Building, Social Sciences, Culture, Cultural Diversity, Overcoming Obstacles, Dealing With Ambiguity, Adaptability

    ★ 4.7 (380) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Constructivism and Mathematics, Science, and Technology Education

    Skills you'll gain: Mathematics Education, Education Software and Technology, Ideation, Research

    ★ 4.7 (47) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
1…207208209…454

In summary, here are 10 of our most popular market research courses

  • Data Analysis with Tableau: Tableau Learning Partner
  • Forensic Science: DNA Analysis: University of Cambridge
  • Dairy Nutrition for Udder Success: University of Illinois Urbana-Champaign
  • Conversational Selling Playbook for SDRs: Salesforce
  • Supply Chain & Operations: Fundação Instituto de Administração
  • Artificial Intelligence for Breast Cancer Detection: Johns Hopkins University
  • Customer-Centric Innovation: Duke University
  • Innovating with the Business Model Canvas: University of Virginia
  • Advanced Speaking and Listening Project: University of California, Irvine
  • Writing Skills for University Success: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok