• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • D

    DeepLearning.AI

    L’IA pour tous

    Skills you'll gain: AI Product Strategy, AI Enablement, Business Strategy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Responsible AI, Data Ethics, Artificial Neural Networks, Applied Machine Learning, Data Science, Deep Learning, Machine Learning, Recruitment

    ★ 4.7 (45) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • W

    Wesleyan University

    Machine Learning for Data Analysis

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Statistical Machine Learning, Predictive Modeling, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Model Training, Data Analysis, Data Science, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming

    ★ 4.2 (328) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • 2

    28DIGITAL

    Sustainable Digital Innovation

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Transformation, Digital Transformation, Sustainable Development, Governance, Innovation, Stakeholder Engagement, Business Strategy, Business Modeling, Market Opportunities, Value Propositions

    ★ 4.5 (200) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • B

    Board Infinity

    Fundamentals of Product Management

    Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Planning, Product Roadmaps, Product Strategy, Analysis, Stakeholder Management, Stakeholder Communications, Data-Driven Decision-Making, Decision Making, Market Analysis, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    AIDS: Fear and Hope

    Skills you'll gain: Infectious Diseases, Patient Treatment, Diagnostic Tests, Bloodborne Pathogens, Health Disparities, Infection Control, Patient Education and Support, Laboratory Testing, Public Health and Disease Prevention, Chronic Diseases, Nursing and Patient Care, Preventative Care, Health Equity, Health Education, Public Health, Mental Health Diseases and Disorders, Health Policy, Social Sciences, Microbiology, Cultural Diversity

    ★ 4.8 (426) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Cannabis, Mental Health, and Brain Disorders

    Skills you'll gain: Psychiatry, Clinical Psychology, Mental Health Diseases and Disorders, Mental Health Therapies, Mental Health, Mental and Behavioral Health, Substance Abuse, Public Health, Psychology, Public Health and Disease Prevention, Health Policy, Neurology, Pharmacotherapy, Medical Science and Research, Epidemiology, Research, Pharmacology, Personal Development

    ★ 4.7 (167) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Psychology, Marketing Communications, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce

    ★ 4.8 (239) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Stanford University

    Giving 2.0: The MOOC

    Skills you'll gain: Philanthropy, Resource Utilization, Social Impact, Program Evaluation, Lifelong Learning, Collaboration, Strategic Decision-Making, Decision Making, Planning, Entrepreneurship, Research

    ★ 4.6 (217) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management

    ★ 4.9 (41) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Justice and Equity in Technology Policy

    Skills you'll gain: Social Justice, Responsible AI, Disabilities, Innovation, Economics, Policy, and Social Studies, Diversity Awareness, Social Impact, Socioeconomics, Human Centered Design, Sustainable Systems, Policy Analysis, Diversity Equity and Inclusion Initiatives, Community Development, Public Policies, Technology Solutions, Data Ethics, Social Sciences, Policy Development, Governance, Law, Regulation, and Compliance

    ★ 4.9 (20) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Interactive Brokers

    Basics Economics

    Skills you'll gain: Supply And Demand, Market Dynamics, Consumer Behaviour, Economics, Business Economics, Resource Allocation, Production Process

    ★ 4.7 (32) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Business Strategies, Growth Strategies, Business, Economics, Natural Resource Management, Digital Transformation

    ★ 4.9 (263) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…204205206…454

In summary, here are 10 of our most popular market research courses

  • L’IA pour tous: DeepLearning.AI
  • Machine Learning for Data Analysis: Wesleyan University
  • Sustainable Digital Innovation: 28DIGITAL
  • Fundamentals of Product Management: Board Infinity
  • AIDS: Fear and Hope: University of Michigan
  • Cannabis, Mental Health, and Brain Disorders: University of Colorado Boulder
  • 市场营销概论 (中文版): University of Pennsylvania
  • Giving 2.0: The MOOC: Stanford University
  • Analíticas en Páginas Web: Tecnológico de Monterrey
  • Justice and Equity in Technology Policy: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok