• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Digital Media Strategy, Marketing Strategies, Data-Driven Marketing, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing Tools, Analysis, Entrepreneurship, Goal Setting

    ★ 4.8 (250) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Calculating Descriptive Statistics in R

    Skills you'll gain: Descriptive Statistics, Data Analysis, Exploratory Data Analysis, Quantitative Research, R Programming, Statistical Analysis, Histogram, R (Software), Statistical Methods, Statistical Programming, Probability & Statistics, Descriptive Analytics, Statistics, Statistical Software, Data Science

    ★ 4.8 (52) · Beginner · Guided Project · Less Than 2 Hours

  • M

    Michigan State University

    Effectively delivering the news to your audience

    Skills you'll gain: Journalism, Multimedia, Media and Communications, Storytelling, Content Creation, Report Writing, Driving engagement, Interviewing Skills, Media Production, Photo/Video Production and Technology, Video Production, Research, Data Collection, Ethical Standards And Conduct

    ★ 4.8 (316) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Geneva

    Planning your Client's Wealth over a 5-year Horizon

    Skills you'll gain: Wealth Management, Portfolio Management, Asset Management, Portfolio Risk, Financial Planning, Investment Management, Investments, Performance Measurement, Financial Services, Finance, Performance Analysis, Risk Management, Market Trend, Decision Making, Microsoft Excel

    ★ 4.7 (433) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • D

    Duke University

    Chimpanzee Behavior and Conservation

    Skills you'll gain: Child Development, Advocacy, Research, Research Methodologies, Infant Care, Social Sciences, Data Collection, Anthropology, Human Development, Motion Arguments, Culture, Nutrition and Diet, Community Health, Life Sciences, Environment, Biology, Education and Training

    ★ 4.9 (286) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Toronto

    Gender Analytics Capstone Project

    Skills you'll gain: Human Centered Design, Design Thinking, Change Management, Storytelling, Organizational Change, Data Storytelling, Data Analysis, Complex Problem Solving, Social Impact, Stakeholder Analysis, Persuasive Communication, Innovation, Quantitative Research, Strategic Communication, Analytics, Ideation, Diversity and Inclusion, Qualitative Research, Diversity Awareness

    ★ 4.8 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Oral Expression, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Ingenuity, Creative Thinking, Communication, Creativity, Optimism, Problem Solving, Resilience, Analysis

    ★ 4.7 (98) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California San Diego

    Interaction Design Capstone Project

    Skills you'll gain: Ideation, Interactive Design, Interaction Design, Prototyping, A/B Testing, User Experience Design, Usability Testing, User Interface and User Experience (UI/UX) Design, Usability, User Research

    ★ 4.5 (164) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    Technion - Israel Institute of Technology

    Traditional herbal medicine in supportive cancer care: From alternative to integrative

    Skills you'll gain: Oncology, Patient Communication, Patient-centered Care, Patient Education And Counseling, Hospice, Pharmacology, Drug Interaction, Patient Education and Support, Treatment Planning, Pain Management, Care Management, Clinical Research, Cultural Sensitivity, Health Systems

    ★ 4.7 (92) · Beginner · Course · 3 - 6 Months

    Category: Preview
    Preview
  • D

    DeepLearning.AI

    Applied Statistics for Data Analytics

    Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Data Literacy, Data Visualization, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Analytics, Statistical Methods, Histogram, Plot (Graphics), Probability, Simulations, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Sampling (Statistics)

    ★ 4.8 (63) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Claude AI Comprehensive Guide

    Skills you'll gain: Prompt Engineering, Business Writing, AI Security, Email Automation, Artificial Intelligence, Marketing Communications, AI Workflows, Copywriting, Strategic Thinking, AI Personalization, Business Communication, Marketing Automation, Content Strategy, Business Risk Management, Ethical Standards And Conduct, Engineering Documentation, Research Reports, Data-Driven Decision-Making, Information Privacy, Security Awareness

    ★ 4.1 (33) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    SEL for Students: A Path to Social Emotional Well-Being

    Skills you'll gain: Program Evaluation, Formal Learning, Childhood Education and Development, Program Standards, Education and Training, Child Development, Empathy & Emotional Intelligence, Curriculum Planning, Training Programs, Goal Setting, Self-Awareness, Emotional Intelligence, Pedagogy, Social Skills, Human Development, Empathy

    ★ 4.8 (325) · Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…202203204…454

In summary, here are 10 of our most popular market research courses

  • Marketing digital para E-commerce: Universidad de Palermo
  • Calculating Descriptive Statistics in R: Coursera
  • Effectively delivering the news to your audience: Michigan State University
  • Planning your Client's Wealth over a 5-year Horizon: University of Geneva
  • Chimpanzee Behavior and Conservation: Duke University
  • Gender Analytics Capstone Project: University of Toronto
  • Speaking and Presenting: Pitches and Persuasion: University of Michigan
  • Interaction Design Capstone Project: University of California San Diego
  • Traditional herbal medicine in supportive cancer care: From alternative to integrative: Technion - Israel Institute of Technology
  • Applied Statistics for Data Analytics: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok