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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Global Strategy II: Doing Business in The Global Economy

    Skills you'll gain: Global Marketing, Business Strategy, Growth Strategies, Business Development, Corporate Strategy, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Market Opportunities, Value Propositions, Cost Reduction, Risk Management, Risk Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    148 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Modeling with Power BI: Advanced DAX Calculations

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Analysis, Financial Data, Business Intelligence, Data Modeling, Financial Analysis, Time Series Analysis and Forecasting, Data Visualization, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad de Palermo

    Management de Eventos

    Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

    4.1
    Rating, 4.1 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Data Mining Pipeline

    Skills you'll gain: Data Mining, Data Warehousing, Data Pipelines, Data Preprocessing, Data Modeling, Data Management, Data Cleansing, Model Evaluation, Data Analysis, Data Transformation, Exploratory Data Analysis, Data Quality, Applied Machine Learning

    Build toward a degree

    3.9
    Rating, 3.9 out of 5 stars
    ·
    112 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    أساسيات تحليل البيانات باستخدام جداول بيانات جوجل

    Skills you'll gain: Google Sheets, Exploratory Data Analysis, Statistical Analysis, Data Analysis, Data Presentation, Spreadsheet Software, Data Visualization, Graphing, Statistics, Data Science, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    196 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Canva Design Fundamentals

    Skills you'll gain: Canva (Software), Layout Design, Graphic and Visual Design, Design Elements And Principles, Typography, Design, File Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Leadership for the future

    Skills you'll gain: Culture Transformation, Business Transformation, Employee Engagement, Delegation Skills, Stakeholder Communications, Corporate Communications, Process Management, Business Communication, Strategic Communication, Internal Communications, Professional Development, Mentorship, Leadership, Lifelong Learning, Organizational Change, Communication, Digital Transformation, Drive Engagement, Influencing, Team Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    291 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    SkillUp

    Practice Exam for AIPMM Certified Product Manager (CPM)

    Skills you'll gain: Test Planning, Registration, Product Management, Product Lifecycle Management, Product Development, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    60 reviews

    Advanced · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Storage in Microsoft Azure for Associate Developers

    Skills you'll gain: Cloud Storage, Data Storage, Microsoft Azure, Data Storage Technologies, Cloud Applications, Data Architecture, Cloud Security, Data Management, Data Security, Application Development, Role-Based Access Control (RBAC), Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Investment Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    272 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Hedge Accounting, Market Analysis, Investment Management, Benchmarking, Financial Analysis, Performance Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    106 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign
  • Data Modeling with Power BI: Advanced DAX Calculations : Coursera
  • Management de Eventos: Universidad de Palermo
  • Software Sales: Coursera
  • Data Mining Pipeline: University of Colorado Boulder
  • أساسيات تحليل البيانات باستخدام جداول بيانات جوجل : Coursera
  • Canva Design Fundamentals: Coursera
  • Leadership for the future: Fundação Instituto de Administração
  • Practice Exam for AIPMM Certified Product Manager (CPM): SkillUp
  • Data Storage in Microsoft Azure for Associate Developers: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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