• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Lifecycle Management, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Market Intelligence, Verbal Communication Skills, Innovation, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    824 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    Competencias digitales de ofimática: Microsoft Access

    Skills you'll gain: Microsoft Access, Relational Databases, Data Entry, Databases, Database Software, Database Design, Database Management, Microsoft Office, Data Access, Query Languages, Data Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EC-Council

    Ethical Hacking Essentials (EHE)

    Skills you'll gain: Penetration Testing, Threat Management, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Vulnerability Assessments, Security Testing, Network Security, Cyber Security Assessment, Cybersecurity, Cloud Computing, Cyber Attacks, Brute-force attacks, Exploitation techniques, Human Factors (Security), Web Applications, Mobile Security, Internet Of Things, Wireless Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    616 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Active Listening: Enhancing Communication Skills

    Skills you'll gain: Active Listening, Emotional Intelligence, Empathy, Empathy & Emotional Intelligence, Interpersonal Communications, Rapport Building, Conflict Management, Intercultural Competence, Non-Verbal Communication, Cultural Sensitivity, Verbal Communication Skills, Communication Strategies, Relationship Building, Professional Development, Self-Awareness, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    679 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Architecting with Google Kubernetes Engine: Workloads

    Skills you'll gain: Kubernetes, Cloud-Native Computing, Google Cloud Platform, Application Deployment, Scalability, Load Balancing, Data Persistence, Data Storage, General Networking, Network Security, Configuration Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    IS/IT Governance

    Skills you'll gain: IT Management, Technology Strategies, Change Management, Information Technology, Governance, Portfolio Management, Project Portfolio Management, Investment Management, System Implementation, Resource Allocation, Return On Investment, Risk Analysis, Financial Analysis, Cost Benefit Analysis, Risk Management, Resource Consumption Accounting, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    753 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Process Capability, Lean Manufacturing, Process Improvement and Optimization, Process Analysis, Six Sigma Methodology, Process Mapping, Lean Methodologies, Statistical Process Controls, Process Improvement, Kaizen Methodology, Process Optimization, Quality Control, Product Flow Diagram, Quality Monitoring, Statistical Analysis, Continuous Improvement Process, Analysis, Predictive Modeling, Production Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Pre-Calculus

    Skills you'll gain: Trigonometry, Integral Calculus, Calculus, General Mathematics, Arithmetic, Advanced Mathematics, Algebra, Mathematical Theory & Analysis, Applied Mathematics, Graphing, Derivatives, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    574 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM z/OS Mainframe Practitioner

    Skills you'll gain: Job Control Language (JCL), Mainframe Computing, z/OS, Mainframe Technologies, Virtualization, Virtualization and Virtual Machines, Unix, IBM DB2, Data Maintenance, Data Management, Virtual Machines, Database Management Systems, Hardware Architecture, Unix Shell, Operating System Administration, Infrastructure Architecture, Computing Platforms, System Programming, Linux, Control Panels

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Professional Certificate · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Executives and Business Leaders

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Product Strategy, Data Ethics, AI Enablement, Generative AI, Risk Analysis, Hybrid Cloud Computing, Business Leadership, Risk Mitigation, Risking, Strategic Thinking, Data Management, Strategic Leadership, AI literacy, Compliance Management, Data Strategy, Brainstorming, Return On Investment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    741 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents and Agentic AI with Python & Generative AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Agentic Workflows, LLM Application, OpenAI API, AI Workflows, Tool Calling, Prompt Engineering, Prompt Patterns, Software Documentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    459 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Davis

    Wine Tasting: Sensory Techniques for Wine Analysis

    Skills you'll gain: Aesthetics, Peer Review, Analytical Skills, Oral Expression, Detail Oriented, Decision Making, Writing, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Beginner · Course · 1 - 3 Months

1…196197198…834

In summary, here are 10 of our most popular brand management courses

  • The Business of Product Management I: Advancing Women in Tech
  • Competencias digitales de ofimática: Microsoft Access: Universitat Autònoma de Barcelona
  • Ethical Hacking Essentials (EHE): EC-Council
  • Active Listening: Enhancing Communication Skills: Coursera
  • Architecting with Google Kubernetes Engine: Workloads: Google Cloud
  • IS/IT Governance: University of Minnesota
  • Lean Six Sigma: Tecnológico de Monterrey
  • Pre-Calculus: Universitat Autònoma de Barcelona
  • IBM z/OS Mainframe Practitioner: IBM
  • Generative AI for Executives and Business Leaders: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok