Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Operations, Service Management, Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Support, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Inside Sales, Data Storytelling, Performance Reporting, Business Reporting, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Visual Storytelling, Graphical Tools, Animations, Graphic Design, Design and Product, Business, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Exploratory Data Analysis, Generative Model Architectures, Generative Adversarial Networks (GANs), Data Ethics, Feature Engineering, Predictive Modeling, Responsible AI, Data Science, Data Synthesis, Data Analysis, Data Visualization Software, Autoencoders
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Teaching, Design, Marketing Collateral, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Creative Design, Editing, Graphic and Visual Design Software, Marketing Design, User Accounts, Digital Assets, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: SAS (Software), Statistical Hypothesis Testing, Predictive Modeling, Logistic Regression, Predictive Analytics, Statistical Analysis, Model Evaluation, Statistical Modeling, Regression Analysis, Correlation Analysis, Statistical Software, Model Training, Exploratory Data Analysis, Statistical Methods, Statistical Inference, Business Analytics, Probability & Statistics, Model Deployment, Data Analysis, Supervised Learning
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Visual Design, Layout Design, Design Elements And Principles, Workflow Management, Design Strategies, Graphic and Visual Design, Digital Design, Graphic and Visual Design Software, Marketing Collateral, Graphic Design, Marketing Design, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness
Advanced · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Portfolio Management, Financial Modeling, Data Presentation, Presentations, Microsoft PowerPoint, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Spreadsheet Software, Investments, Return On Investment, Microsoft Excel, Finance, Financial Analysis, Regression Analysis, Model Optimization
Mixed · Course · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Dashboard, Business Intelligence, Data Import/Export, Dashboard Creation, Business Reporting, Performance Reporting, Interactive Data Visualization, Data Modeling, Data Wrangling, Data Transformation, Data Visualization Software, Data Analysis, Data Sharing, Sales
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Buying, Media Planning, Digital Media Strategy, Earned Media, Target Audience, Content Strategy, Data-Driven Marketing, Data Ethics, Business Ethics
Beginner · Course · 1 - 3 Months