• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech: Finance Industry Transformation and Regulation

    Skills you'll gain: FinTech, Financial Regulation, Business Continuity Planning, Compliance Management, Disaster Recovery, Financial Regulations, Operational Risk, Bank Regulations, Risk Management, Business Risk Management, Financial Industry Regulatory Authorities, Financial Services, Governance, IT Management, Information Assurance, Market Trend, Internal Controls, Emerging Technologies, Banking, Blockchain

    4.7
    Rating, 4.7 out of 5 stars
    ·
    974 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Nanjing University

    心理学与生活

    Skills you'll gain: Child Development, Psychology, Human Development, Social Sciences, Sociology, Human Learning, Personal Development, Self-Awareness, Cultural Diversity, Emotional Intelligence, Motivational Skills, Social Skills, Behavior Management, Stress Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    920 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Culture-Driven Team Building

    Skills you'll gain: Diversity Programs, Team Building, Diversity and Inclusion, Diversity Awareness, Team Management, Diversity Equity and Inclusion Initiatives, Goal Setting, Intercultural Competence, Emotional Intelligence, Team Leadership, Team Performance Management, Workplace inclusivity, Systems Thinking, Team Motivation, Presentations, Cognitive flexibility, Culture, Case Studies, Collaboration, Cultural Diversity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Understanding the Fundamentals

    Skills you'll gain: Legal Research, Law, Regulation, and Compliance, International Relations, Compliance Management, Environmental Laws, Public Policies, Case Law, Labor Law, Commercial Laws, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Analysing: Numeric and digital literacies

    Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The University of Hong Kong

    University Teaching

    Skills you'll gain: Instructional Design, Curriculum Development, Lesson Planning, Pedagogy, Teaching, Course Development, Instructional Strategies, Student Engagement, Higher Education, Learning Theory

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Strategy, Marketing, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Consumer Behaviour, Price Negotiation, Value Propositions, Market Analysis, Brand Management, Writing

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    733 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Data Science Ethics

    Skills you'll gain: Data Ethics, Data Analysis, Bayesian Statistics, Policy Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Aspectos básicos de la planificación y la gestión de proyectos

    Skills you'll gain: Stakeholder Analysis, Project Management Life Cycle, Planning, Project Risk Management, Risk Management, Project Planning, Project Management, Earned Value Management, Project Scoping, Scheduling, Agile Methodology, Dependency Analysis, Kanban Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    762 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    EMT Foundations

    Skills you'll gain: Vital Signs, Emergency Medical Services, Patient Evaluation, Medical History Documentation, Patient Communication, Medical Terminology, Health Assessment, Basic Patient Care, Clinical Assessment, Emergency Medicine, Patient Positioning, Occupational Health, Anatomy, Health Systems, Technical Communication, Personal protective equipment, Stress Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Technical Support

    Skills you'll gain: IT Service Management, Technical Support, Desktop Support, Service Level, Help Desk Support, Customer Service, System Support, End User Training and Support, Remote Access Systems, Issue Tracking, Technical Communication, Technical Documentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Reviews & Metrics for Software Improvements

    Skills you'll gain: Sprint Retrospectives, Scrum (Software Development), Software Technical Review, Agile Project Management, Agile Software Development, Software Quality Assurance, Agile Methodology, User Story, Requirements Analysis, Usability Testing, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 4 Weeks

1…190191192…834

In summary, here are 10 of our most popular brand management courses

  • FinTech: Finance Industry Transformation and Regulation: The Hong Kong University of Science and Technology
  • 心理学与生活: Nanjing University
  • Culture-Driven Team Building: University of Pennsylvania
  • European Business Law: Understanding the Fundamentals: Lund University
  • Analysing: Numeric and digital literacies: Macquarie University
  • University Teaching: The University of Hong Kong
  • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
  • Data Science Ethics: University of Michigan
  • Aspectos básicos de la planificación y la gestión de proyectos: University of Virginia
  • EMT Foundations: University of Colorado System

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok