• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Flick Social for Beginners: Accelerating Social Media Output

    Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Setup & Fundamentals

    Skills you'll gain: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Product Management

    Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Roadmaps, Product Strategy, Product Lifecycle Management, Product Development, Analysis, Stakeholder Management, Decision Making, Innovation, Market Analysis, Agile Methodology, Key Performance Indicators (KPIs), Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer Retention, Customer Engagement, Customer Relationship Management, Customer and Client Support, Customer experience improvement, Customer Data Management, Customer Insights, Sales Management, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Huddersfield

    Strategic Management Essentials

    Skills you'll gain: Stakeholder Management, Business Strategy, Strategic Planning, Organizational Strategy, Innovation, Stakeholder Analysis, Strategic Leadership, Strategic Thinking, Organizational Change, Strategic Decision-Making, Business Transformation, Business Planning, Case Studies, Business Leadership, Change Management, Growth Strategies, Strategic Prioritization, Strategic Communication, Business Priorities, Critical Thinking and Problem Solving

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Classification Algorithms, Applied Machine Learning, Data Visualization, Design Thinking, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Data Validation, Machine Learning, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    249 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Proactive Computer Security

    Skills you'll gain: Open Web Application Security Project (OWASP), Penetration Testing, Metasploit, Security Testing, Security Strategy, Vulnerability Assessments, Cyber Security Assessment, Security Management, Vulnerability Scanning, Cyber Threat Intelligence, Exploitation techniques, Threat Detection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    262 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Cybersecurity Risk Management Framework

    Skills you'll gain: Risk Management Framework, Cyber Risk, Federal Information Security Management Act, NIST 800-53, Systems Development Life Cycle, Cybersecurity, Security Management, Cyber Governance, Cyber Security Strategy, Risk Management, Security Controls, Infrastructure Security, Cyber Security Assessment, Vulnerability Assessments, Authorization (Computing), Security Requirements Analysis, Continuous Monitoring, Cyber Security Policies, Information Assurance, Information Systems Security

    4.4
    Rating, 4.4 out of 5 stars
    ·
    216 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI in Law: Research, Risk, and Legal Drafting

    Skills you'll gain: Legal Technology, Legal Strategy, Legal Risk, Responsible AI, Data Ethics, Legal Research, Compliance Management, Document Management, Regulation and Legal Compliance, Generative AI, Litigation Support, Client Services, Mediation, Anthropic Claude, AI Security, Case Law, AI Enablement, Law, Regulation, and Compliance, Artificial Intelligence, Risk Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    54 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Critical Perspectives on Management

    Skills you'll gain: Innovation, Business Management, Employee Performance Management, Performance Management, Leadership and Management, Industrial and Organizational Psychology, Business, Capital Budgeting, Governance, Case Studies, Organizational Effectiveness, Corporate Strategy, Business Leadership, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Entiende el usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

1…189190191…363

In summary, here are 10 of our most popular marketing strategy courses

  • Flick Social for Beginners: Accelerating Social Media Output: Coursera
  • Shopify eCommerce Ads Masterclass: Setup & Fundamentals: Skillshare
  • Fundamentals of Product Management: Board Infinity
  • Customer Success: Conociendo al cliente: Universidades Anáhuac
  • Strategic Management Essentials: University of Huddersfield
  • Python Data Products for Predictive Analytics: University of California San Diego
  • Proactive Computer Security: University of Colorado System
  • Cybersecurity Risk Management Framework: Infosec
  • Creating Global Brands with Jagdish Sheth: Kennesaw State University
  • AI in Law: Research, Risk, and Legal Drafting: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok