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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    SkillUp

    Tableau Data Analyst Certification Preparation

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Peer Review, Data Visualization Software, Presentations, Data Visualization, Interactive Data Visualization, Data Cleansing, Business Intelligence, Real Time Data, Data Manipulation, Data Presentation, Data Analysis Expressions (DAX), Data Quality, Data Transformation, Data Preprocessing, Data Validation, Data Integration, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Advanced · Specialization · 1 - 3 Months

  • U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Natural Language Processing in Microsoft Azure

    Skills you'll gain: Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Automation, Application Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Coberturas de riesgo con futuros y opciones para agrobusiness

    Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Cleaning in Excel: Techniques to Clean Messy Data

    Skills you'll gain: Data Analysis, Data Cleansing, Microsoft Excel, Exploratory Data Analysis, Data Manipulation, Data Preprocessing, Data Quality, Excel Formulas

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    商务英语课程 Business English

    Skills you'll gain: Meeting Facilitation, Business Writing, Negotiation, Active Listening, Business Correspondence, Marketing Materials, English Language, Verbal Communication Skills, Business Communication, Presentations, Marketing, Employee Coaching, Persuasive Communication, Advertising, Vocabulary, Marketing Communications, Concision, Business Management, Forecasting, Management Reporting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care, Health Technology, Biomedical Technology, Healthcare Ethics, Market Dynamics, Health Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    616 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Clean and analyze social media usage data with Python

    Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

    4
    Rating, 4 out of 5 stars
    ·
    39 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • N

    Northwestern University

    Career 911: Your Future Job in Medicine and Healthcare

    Skills you'll gain: Verbal Communication Skills, Healthcare Industry Knowledge, Health Care, Public Speaking, Mentorship, Leadership, Relationship Building, Personal Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    173 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Data Analysis and Visualization with Python

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Data Ethics, Data Visualization, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Pandas (Python Package), Data Transformation, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Analysis, Scikit Learn (Machine Learning Library), Jupyter, Python Programming, Machine Learning, Model Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Tableau Data Analyst Certification Preparation: SkillUp
  • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
  • YouTube como un canal estrategico: Coursera
  • Natural Language Processing in Microsoft Azure: Microsoft
  • Coberturas de riesgo con futuros y opciones para agrobusiness: Universidad Austral
  • Data Cleaning in Excel: Techniques to Clean Messy Data: Coursera
  • Customer Value, Acquisition, and Retention: University of Maryland, College Park
  • 商务英语课程 Business English: Arizona State University
  • Healthcare Marketplace: University of Minnesota
  • Clean and analyze social media usage data with Python: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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