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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Empresas Familiares

    Skills you'll gain: Value Propositions, Innovation, Entrepreneurship, Ideation, Market Opportunities, New Product Development, Business Solutions, Leadership, Organizational Leadership, Business Leadership, Business Strategies, Business Modeling, Business Architecture, Leadership and Management, Governance, Strategic Leadership, Corporate Strategy, Leadership Development, Succession Planning, Organizational Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    267 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Machine Learning for Data Analysis

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Statistical Machine Learning, Predictive Modeling, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Model Training, Data Analysis, Data Science, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    328 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

    Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Cyber Security Strategy, Security Management, Cyber Threat Intelligence, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Management, Computer Security, Policy Analysis, Research, and Development, World History, Dependency Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    384 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Workflow: Machine Learning, Visual Recognition and NLP

    Skills you'll gain: Model Evaluation, Tensorflow, Model Training, Supervised Learning, Model Optimization, Artificial Neural Networks, Regression Analysis, Applied Machine Learning, Statistical Machine Learning, Machine Learning Algorithms, Deep Learning, Image Analysis, Machine Learning, Random Forest Algorithm, AI Workflows, Decision Tree Learning, Natural Language Processing, Scikit Learn (Machine Learning Library), Data Science, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    98 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Local Marketing: SEO, Business Networking, And Website - 2026

    Skills you'll gain: Instagram, Keyword Research, LinkedIn, Blogs, Lead Generation, Web Analytics and SEO, Events and Conferences, Copywriting, Content Optimization, Professional Networking, No-Code Development, Video Production, Web Analytics, Sales Presentations, Social Media Content, Promotional Materials, Social Media Marketing, Growth Strategies, Search Engine Optimization, Google Ads

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Business Modeling, Entrepreneurship, Promotional Strategies, Commercialization, New Business Development, Digital Content, Content Creation, Digital Publishing, Innovation, Entrepreneurial Finance, Digital Transformation, Target Audience, Consumer Behaviour, Fundraising and Crowdsourcing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking: Discovery Tools

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Journey Mapping, Human Centered Design, Stakeholder Engagement, Design Research, Persona Development, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Strategic Thinking, Job Analysis, Consumer Behaviour, Innovation, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Statistical Analysis, Experimentation, Research Design, Statistical Methods, Data Science, Data Analysis, R (Software), Statistical Programming, Predictive Modeling, Predictive Analytics, Probability & Statistics, Advanced Analytics, Data Modeling, General Science and Research

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    66 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Sales Professionals

    Skills you'll gain: Microsoft Copilot, Forecasting, Sales Enablement, Revenue Forecasting, Prompt Engineering, Sales Strategy, Customer Analysis, Data Cleansing, Sales Development, Sales, Sales Operations, Sales Management, Responsible AI, General Sales Practices, Sales Process, Sales Support, Sales Presentations, Customer Relationship Management (CRM) Software, Sales Pipelines, Data Ethics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    UX/UI Design Fundamentals: Usability and Visual Principles

    Skills you'll gain: User Research, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, UI/UX Strategy, Persona (User Experience), User Centered Design, Usability, User Flows, User Interface (UI) Design, Responsive Web Design, Graphic and Visual Design, Interactive Design, Interaction Design, Layout Design, Design Elements And Principles, Typography, Prototyping

    4.3
    Rating, 4.3 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Operations, with Goldman Sachs 10,000 Women

    Skills you'll gain: Process Mapping, Process Analysis, Operational Efficiency, Business Operations, Operations Management, Operational Analysis, Process Management, Operations, Business Process, Business Process Improvement, Process Optimization, Process Development, Process Improvement, Customer experience improvement, Growth Strategies, Business Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    390 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Demand Planning, Hotel Operations, Hotels and Accommodations, Customer Demand Planning, Program Implementation, Plan Execution, Financial Analysis, Strategic Planning, Presentations, Case Studies, Brand Management, Financial Data, Organizational Strategy, Competitive Intelligence, Market Analysis, Operational Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    126 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Empresas Familiares: Tecnológico de Monterrey
  • Machine Learning for Data Analysis: Wesleyan University
  • Homeland Security & Cybersecurity Connection - It's Not About the Terrorists: University of Colorado System
  • AI Workflow: Machine Learning, Visual Recognition and NLP: IBM
  • Local Marketing: SEO, Business Networking, And Website - 2026: Alex Genadinik
  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Design Thinking: Discovery Tools: University of Virginia
  • Statistical Modeling for Data Science Applications: University of Colorado Boulder
  • Generative AI for Sales Professionals: Microsoft
  • UX/UI Design Fundamentals: Usability and Visual Principles: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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