Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Colorado Boulder
Skills you'll gain: Social Media, Digital Publishing, Self-Awareness, Literacy, Content Creation, Personal Development, Blogs, Diversity Awareness, Driving engagement, Instagram, Media and Communications, Sociology, Electronic Media, Critical Thinking, Social Sciences, Culture, Case Studies, Analytical Skills, Analysis, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Matplotlib, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Trend Analysis, Data Analysis, Exploratory Data Analysis, Data Cleansing, Seaborn, Jupyter
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Scheduling, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Social Justice, Art History, Public History, Creativity, Diversity Awareness, Graphic and Visual Design, Research, Advocacy, Performing Arts, Cultural Diversity, Storytelling, Multimedia
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, ChatGPT, Video Production, Generative AI, Education Software and Technology, Content Creation, AI Personalization, Prompt Engineering, Blogs, Scripting, Augmented and Virtual Reality (AR/VR), Media Production, Persona Development
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, Email Marketing, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Key Performance Indicators (KPIs)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe After Effects, Video Production, Post-Production, Video Editing, Storyboarding, Ideation, Content Creation, Motion Graphics, Creativity, Color Matching
Mixed · Course · 1 - 3 Months

Skills you'll gain: Workflow Management, Marketing Automation, Social Media Content
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Sociology, Social Sciences, Economics, Policy, and Social Studies, Social Work, Public Policies, Cultural Diversity, Surveys, Qualitative Research, Data Collection, Research
Beginner · Course · 1 - 4 Weeks
University of California San Diego
Skills you'll gain: Collaborative Software, Telecommuting, Human Computer Interaction, Social Network Analysis, Remote Access Systems, Interaction Design, Social Sciences, Driving engagement, Research and Design, Digital Communications
Mixed · Course · 1 - 4 Weeks