• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Foundations of Business Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Business Analysis Tools, Business Economics, Value Propositions, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Typography, Color Theory, Document Management, Generative AI, Graphic Design, AI powered creativity, Graphic and Visual Design, Graphic and Visual Design Software, Document Control, Photography, Visual Storytelling, Design, Adobe Firefly, Workflow Management, Creative Design, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    697 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Lund University

    Circular Economy - Sustainable Materials Management

    Skills you'll gain: Sustainable Business, Sustainable Design, Sustainable Development, Sustainable Systems, Corporate Sustainability, Environmental Resource Management, Environment and Resource Management, Strategic Sourcing, Materials Management, Business Modeling, Supply Management, Drive Engagement, Environmental Issue, Social Impact, Environmental Policy, Resource Utilization, Business Analysis, Innovation, Policy Analysis, Policy Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Pennsylvania State University

    Epidemics - the Dynamics of Infectious Diseases

    Skills you'll gain: Infectious Diseases, Infection Control, Epidemiology, Public Health and Disease Prevention, Microbiology, Public Health, Immunology, Preventative Care, Social Sciences, Community Health, Medical Science and Research, Biology, Social Network Analysis, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Forecasting Techniques

    Skills you'll gain: Marketing Budgets, Data-Driven Marketing, Demand Planning, Campaign Planning, Performance marketing, Budget Management, Promotions and Campaigns, Trend Analysis, Spreadsheet Software, Budgeting, Excel Formulas, Predictive Modeling, Predictive Analytics, Performance Analysis, Promotional Strategies, Anomaly Detection, Statistical Methods, Data Analysis, Regression Analysis, Data Cleansing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Pro Tools Basics

    Skills you'll gain: Music, Musical Composition, Media Production, Instrumental Music, Automation, Post-Production, File Management, Data Import/Export, Editing, Electronic Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    615 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat de Barcelona

    Magic in the Middle Ages

    Skills you'll gain: Legal Research, European History, World History, Social Studies, Research, Cultural Diversity, Liberal Arts, Science and Research, Anthropology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Nonprofit Management 101

    Skills you'll gain: Advocacy, Newsletters, Risk Management, Lobbying, Talent Management, Governance, Non-Profit Accounting, Event Planning, Fundraising, Risk Management Framework, Fundraising and Crowdsourcing, Event Management, Leadership Development, Risk Mitigation, Diversity and Inclusion, Public Relations, Grant Writing, Customer Relationship Management, Strategic Leadership, Leadership

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Biostatistics in Public Health

    Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Histogram, Box Plots, Statistical Visualization, Statistical Analysis, Data Literacy, Epidemiology, Medical Science and Research, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    English for Critical Analysis

    Skills you'll gain: Culture, AI literacy, Intercultural Competence, Cultural Sensitivity, Social Impact, English Language, Artificial Intelligence, Persuasive Communication, Language Competency, Media and Communications, Emerging Technologies

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Nonprofit Operations: Finance, Technology & Fundraising

    Skills you'll gain: Non-Profit Accounting, Fundraising, Fundraising and Crowdsourcing, Grant Writing, Customer Relationship Management, Technology Strategies, Program Evaluation, Fiscal Management, Business Operations, Grant Applications, Customer Relationship Management (CRM) Software, Financial Statement Analysis, Web Design and Development, Performance Measurement, Operations Management, Financial Statements, Operations, Social Impact, Business, Finance

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Erste Schritte in Instagram for Business

    Skills you'll gain: Instagram, Content Development and Management, Content Scheduling, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Facebook, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours

1…177178179…581

In summary, here are 10 of our most popular social media marketing courses

  • Foundations of Business Strategy: University of Virginia
  • Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat: Adobe
  • Circular Economy - Sustainable Materials Management: Lund University
  • Epidemics - the Dynamics of Infectious Diseases: The Pennsylvania State University
  • Forecasting Techniques: Coursera
  • Pro Tools Basics: Berklee
  • Magic in the Middle Ages: Universitat de Barcelona
  • Nonprofit Management 101: John Wiley & Sons
  • Biostatistics in Public Health: Johns Hopkins University
  • English for Critical Analysis: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok