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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Data Science with R - Capstone Project

    Skills you'll gain: Shiny (R Package), Data Presentation, Exploratory Data Analysis, Data Wrangling, Predictive Modeling, Tidyverse (R Package), Data Science, Data Collection, Interactive Data Visualization, Data Manipulation, Dashboard, Data Analysis, Data Cleansing, R Programming, Statistical Modeling, Regression Analysis, Ggplot2, Data Visualization, Data Transformation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    111 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Davis

    Healthcare Data Models

    Skills you'll gain: Data Integration, Data Validation, Data Quality, Data Cleansing, Data Modeling, Health Informatics, Data Transformation, Data Warehousing, Star Schema, Health Information Management, Data Analysis, Analytics, Electronic Medical Record, Database Systems, Relational Databases

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Infectious Disease Transmission Models for Decision-Makers

    Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Policy Analysis, Mathematical Modeling, Case Studies, Biostatistics, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    641 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rice University

    Algorithmic Thinking (Part 2)

    Skills you'll gain: Computational Thinking, Algorithms, Theoretical Computer Science, Bioinformatics, Data Structures, Big Data, Python Programming, Data Analysis, Machine Learning Algorithms, Unsupervised Learning, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    219 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Supply Chain Planning

    Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Supply Chain Management, Supply Chain, Capacity Planning, Production Planning, Materials Management, Forecasting, Performance Measurement, Microsoft Excel, Data-Driven Decision-Making, Statistical Methods, Key Performance Indicators (KPIs), Data Analysis, Regression Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    326 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    281 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Introduction to Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, AI Enablement, Data Cleansing, OpenAI, Data Preprocessing, Data Analysis, Responsible AI, Transfer Learning, Exploratory Data Analysis, Interactive Data Visualization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    91 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Industrial and Organizational Psychology, Consumer Behaviour, Marketing Psychology, Organizational Leadership, Psychological Evaluations, Psychology, Professional Development, Mental Health, Human Resource Strategy, Criminal Investigation and Forensics, Leadership, Decision Making, Scientific Methods, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    96 reviews

    Mixed · Course · 1 - 3 Months

  • S

    SAS

    Statistical Thinking for Industrial Problem Solving, presented by JMP

    Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistics, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistical Hypothesis Testing, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Market Opportunities, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    723 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Market and Competition in Pricing Strategy: University of Virginia
  • Data Science with R - Capstone Project: IBM
  • Healthcare Data Models: University of California, Davis
  • Infectious Disease Transmission Models for Decision-Makers: Johns Hopkins University
  • Algorithmic Thinking (Part 2): Rice University
  • Supply Chain Planning: University of California, Irvine
  • Product Management: Universidad de Palermo
  • Introduction to Generative AI for Data Analysis: Microsoft
  • Market Research and Competitive Analysis: Microsoft
  • 当代应用心理学: Shanghai Jiao Tong University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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